Game on: “Starting today, we’re testing a new program (Not A Bot) in New Zealand and the Philippines. New unverified accounts will be required to sign up for a $1 annual subscription to be able to post & interact with other posts. Within this test, existing users are not affected.
“This new test was developed to bolster our already successful efforts to reduce spam, manipulation of our platform, and bot activity while balancing platform accessibility with the small fee amount. It is not a profit driver. And so far, subscription options have proven to be the main solution that works at scale”.
This is not a good playbook because even the creators are at risk, if the user base drops. Whatever Meta is doing which makes WhatsApp free and available with no adverts must be studied by Elon Musk’s team. Elon Musk, I will recommend my piece in Harvard Business Review on One Oasis and Double Play Strategy. You must use that in X (Twitter) and off this $1 thing.
Register for Tekedia Mini-MBA edition 17 (June 9 – Sept 6, 2025) today for early bird discounts. Do annual for access to Blucera.com.
Tekedia AI in Business Masterclass opens registrations.
Join Tekedia Capital Syndicate and co-invest in great global startups.
Register to become a better CEO or Director with Tekedia CEO & Director Program.
---
Register for Tekedia Mini-MBA (June 9 – Sept 6, 2025), and join Prof Ndubuisi Ekekwe and our global faculty; click here.