Game on: “Starting today, we’re testing a new program (Not A Bot) in New Zealand and the Philippines. New unverified accounts will be required to sign up for a $1 annual subscription to be able to post & interact with other posts. Within this test, existing users are not affected.
“This new test was developed to bolster our already successful efforts to reduce spam, manipulation of our platform, and bot activity while balancing platform accessibility with the small fee amount. It is not a profit driver. And so far, subscription options have proven to be the main solution that works at scale”.
This is not a good playbook because even the creators are at risk, if the user base drops. Whatever Meta is doing which makes WhatsApp free and available with no adverts must be studied by Elon Musk’s team. Elon Musk, I will recommend my piece in Harvard Business Review on One Oasis and Double Play Strategy. You must use that in X (Twitter) and off this $1 thing.
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