X, formerly known as Twitter, is making a leap into hiring – following the release of the XHiring Beta that allows verified companies to advertise vacancies on the microblogging platform.
The move, which underscores X’s expansion as everything app, is expected to present competition to LinkedIn, the professional network that offers both recruiters and job seekers the opportunity to post job openings and to apply.
X hinted at the hiring feature and its potential to offer users an alternative to LinkedIn early this month when Daniel O’Shea posted: “LinkedIn has reached peak cringe. Help us build something better @X.” he further announced that X is looking for engineers with experience building for iOS or Android.
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LinkedIn has reached peak cringe. Help us build something better @X.
DM me if you:
– Have experience building for iOS or Android
– Care about design and the little details that make a product great
– Want to work at a startup within @X https://t.co/dg7oKaGUcv— Daniel O'Shea (@oshea) August 10, 2023
The new hiring functionality enables verified organizations to utilize the Beta version by highlighting crucial positions on their profiles and organically connecting with a vast pool of potential candidates. Within this novel feature, user profiles are presently separate from job applications, and X is dedicated to guaranteeing that profiles don’t impede job opportunities.
job listings on twitter pages… i love this idea pic.twitter.com/hh52lLvoNK
— ThePrimeagen (@ThePrimeagen) August 8, 2023
In his explanation of the feature’s mechanism, Adrian Carbone, the Product Manager at X, said that candidates will interact directly with the company’s applicant tracking system. There are strategies in motion to delve into the possibility of directly managing applicants on X’s platform, a prospect that could be particularly advantageous for smaller companies that might not have a fully developed ATS in place.
Currently, under the XHiring feature, your X profile is not automatically linked to job applications. X’s objective is to create an option for users to integrate their profiles into their applications, should they wish to do so. This allows a user, for instance, to utilize their X profile to exhibit work samples, such as a designer’s portfolio or engineering projects.
X said it’s open to suggestions to make the feature better.
The platform is developing the idea after acquiring Laskie in May. Laskie, which was initially designed as a platform to match tech jobs with candidates, has been smoothly incorporated into X’s system.
Several X users look forward to the full functionality of the hiring feature, as many professionals seem tired of LinkedIn’s pattern.
“LinkedIn is so cluttered and clunky. I hope X Hiring will be way more intuitive and beautifully designed! X is just taking on all the various existing social media giants,” an X user posted.
The company said the Free Hiring features are available for 100% of Verified organizations, and jobs are visible for all web and iOS users in the US. It added that Android and non-US rollout coming very soon!
If you’re hiring, sign up for Verified Organizations and list your open roles. https://t.co/6rHULnRDg4
— Patrick Traughber (@ptraughber) August 20, 2023
The new feature is expected to boost revenue from the blue subscription for X. Since he acquired Twitter in October last year; Elon Musk has introduced several controversial changes – including paid verification.
The idea has faced apathy, with several organizations that are required to pay $1,000/month and $50/month for each additional affiliate, refusing to subscribe.
But recently, X has introduced ad revenue sharing with verified accounts that meet the requirement of five million impressions on posts per month. The idea is to encourage more users, organizations and individuals, to subscribe to paid verification.