Markets are vector quantities with magnitude (market size) and direction (customer preferences). Unless your products evolve and adapt, you will remain a scalar quantity (only magnitude with no antenna to pick the directional patterns from customers). Today at Tekedia Institute Mini-MBA Live, we will have a conversation on Winning in Markets, in this last week of edition 8.
Every business model begins with an assumption on knowing and understanding the customer frictions with capabilities to provide products and services to fix them.
But most of the time, those assumptions must evolve. And that means, the greatest companies are those that have mastered the art of adaptability because the needs of customers change. Understand. Adapt. Win.
Tekedia Mini-MBA edition 16 (Feb 10 – May 3, 2025) opens registrations; register today for early bird discounts.
Tekedia AI in Business Masterclass opens registrations here.
Join Tekedia Capital Syndicate and invest in Africa’s finest startups here.
At Tekedia Institute, we are understanding the physics of business and how to drive momentum in company growth. Join us for the next edition which begins Sept 12 here.
Cost remains N90,000 or $170 for the 12-week program which has both pre-recorded and online, all remotely executed. Rated “E” for everyone with secondary school education.
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Register for Tekedia Mini-MBA (Feb 10 - May 3, 2025), and join Prof Ndubuisi Ekekwe and our global faculty; click here.
