Are you one of those founders who thinks everything about your brand’s social media presence should be tied to the brand and not you? Or do you know any Founder who thinks this way? Is that what it should be? Or are you missing out on something huge?
There is a general thinking that regular posting on LinkedIn is more common among B2B companies and not necessarily for B2C brands. I believe that every brand, every business, and every executive has strong reasons to be on LinkedIn, but that is not the focus of today’s post.
Let’s focus on why every Founder should have a LinkedIn strategy, whether B2C or B2B.
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First, your customers are on LinkedIn. Even if you think that your product targets individuals only, these individuals work in companies that have a presence on LinkedIn. You also need to establish your presence there so that potential suppliers and retailers can be aware of your brand’s existence and the face behind the brand.
However, a more important reason is that constantly highlighting your successes and business moves on LinkedIn can significantly improve your perception and negotiation power, particularly if you plan to get investors and stakeholders into your business at some point.
The second reason every founder should have that presence on LinkedIn is that people engage better with individuals than with a brand they cannot put a face to. If customers are searching for your brand or business name on Google, they are often more interested in seeing the person behind the brand and reading the brand story. This is what a solid LinkedIn presence can help you achieve.
The third and most important reason is that it gives the Founder control over the company’s narrative. If you ever run into a publicity crisis in your business, you don’t want to be entirely at the mercy of the traditional PR system. You need to be able to address the audience directly and clarify issues or reassure them as the situation may require.
The best founders own their company’s narrative.
Potential investors, Employees, and Prospects will always want to check you out on LinkedIn. Make it worth their while.
If you are wondering what you could share on your handle, here are some thoughts.
First, share information about your industry and your company in particular. Let your network know more about what you do and your space. You can also share industry trends, data, and predictions that should concern founders, customers, and stakeholders in that space.
Share company updates, milestones achieved, and next moves.
If you have products, you can also share explainer content on using the products and common mistakes to avoid.
Share mistakes you made in the past in your business and how you learned from them. There’s no better way to show you are a winner than by showing your scars.