How often do you search for a nearby coffee shop, mechanic, or florist on Google?
Quite often, right?
Most people rely on Google to find local businesses, just like you. Therefore, any small business hoping to get noticed by local customers must have a Google business listing.
While creating a Google business listing can feel like adding another item to a long to-do list, it’s actually one of the most effective ways to boost visibility and attract new customers.
What is Google business listing?
A Google business listing ( or Google Business Profile) is a free tool from Google that lets businesses manage how they appear in Google Search and Maps.
When someone searches for a business type near them, like “plumber near me” or “nearby pizza restaurant,” Google displays local results on a map, showing the closest options along with business information. This is where your Google business listing shows up.
A typical business listing includes details like:
- Business name
- Address
- Hours of operation
- Contact information
- Photos of your business or products
- Customer reviews
When set up right, this listing becomes a powerful way for local businesses to connect with nearby customers. A Google Business Profile can be managed independently, or you can hire a Google My Business management services provider for professional business listing management.
Why does every local business need a Google business profile?
It gives local visibility
Google business listing improves local visibility for a business. You can think of it as a signboard but for the internet. When people search for something specific in your area, like “hair salon near me,” Google’s algorithm identifies businesses with verified profiles and relevant information to display at the top of search results and on Google Maps.
For small businesses, showing up on the first page of search results or on Google Maps can be a huge benefit. It’s an opportunity to reach local customers right when they’re looking to make a purchase, visit, or reservation.
Credibility increases with reviews
Local businesses run on trust. Google understands this and allows customers to leave reviews. Online reviews give potential clients a sense of what to expect. Positive reviews build credibility, while constructive responses to negative feedback show customers that you value their experience and aim to improve. Most customers these days read online reviews before making a purchase, so having a collection of real, honest feedback adds credibility to your brand. Digital marketing agencies offer it as part of local SEO services.
Makes key information easily accessible
People are busy. They don’t want to dig through multiple websites to find a phone number or check if your business is open. In Google business listing, you add present key information in one convenient place. Potential customers quickly find details like your business hours, contact information, location, and even photos of your store or products.
Details as simple as Google location can make a big difference. Clear, accurate information reduces frustration for customers and saves them time. If your hours change, such as for holidays or special events, update them on your Google Business Listing so that people always have the correct information. This instant accessibility shows customers you’re reliable and professional.
Drives more in-store visits and calls
A well-maintained Google business listing doesn’t just help people find your business; it brings them to you. When someone searches for a service you offer and sees your business pop up on Google Maps or local search results, it leads to real action.
With a single click, potential customers call you, view directions, or visit your website.
The link between online visibility and in-store visits is significant. Research shows that 76% of people who find a local business through a smartphone visit the store within 24 hours.
If your business isn’t visible online, you’re missing out on a steady stream of local traffic.
Mistakes to avoid in Google business listing
Ignoring negative reviews
Nobody likes unpleasant feedback, but ignoring it as a business can damage your reputation. Address negative reviews thoughtfully and use them as opportunities to improve.
Mismatched information
Customers value consistency. You will leave them confused if your website is saying one thing and social media is saying another. Make sure your Google business listing matches other online directories, websites, and social media for necessary details.
Leaving your listing incomplete
An incomplete profile looks unprofessional and forces customers to overlook your business. Fill out all relevant sections and regularly update photos and descriptions.
Summary
Google My Business is an essential digital marketing practice that puts your business on a digital map, helps nearby customers, and increases your sales.
If you haven’t set up a Google business listing yet, it’s time to take action. Take this advantage for free and bring more customers to your store.