Meta-owned messaging platform WhatsApp has rolled out new features, and updated the video calling experience, positioning it as a formidable competitor in the video communication market.
The platform included screen sharing with audio and Video calls across devices including phones and laptops, allowing up to 32 people to join a Video conference call, with a speaker spotlight feature. This upgrade makes WhatsApp a viable option for larger virtual meetings for businesses, family Hangout, amongst others.
Also, WhatsApp expanded video calling support across devices with Apple’s FaceTime, which allows iPhone and iPad users to have up to 32 participants on video calls.
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Additionally, Meta has introduced the Meta Low Bitrate (MLow) codec on WhatsApp to significantly improve call reliability, especially for users with poor network connectivity or older devices.
This upgrade represents a substantial improvement over the previously used open-source codec, Opus, which Meta had deployed across its real-time communication products.
The new proprietary codec, MLow, is designed to deliver twice the audio quality of Opus while maintaining 10 percent lower computational complexity.
This means users can expect clearer and more reliable audio calls without putting additional strain on their device’s processing power. It is interesting to note that MLow has already been implemented in Instagram and Messenger calls and is now being rolled out on WhatsApp.
This enhancement aims to provide a consistent and high-quality calling experience across all Meta platforms, ensuring that users stay connected more effectively, regardless of their network conditions or the age of their devices.
WhatsApp’s newly rolled-out features are designed to work seamlessly across various devices including smartphones, tablets, and desktops, ensuring a consistent user experience.
With over two billion users globally, WhatsApp has a massive built-in user base, which gives it a significant edge over many competitors. The ease of use and familiarity with the app can drive quick adoption of the new video calling features.
Notably, the new video calling updates are integrated into an already robust platform that includes messaging, file sharing, and voice calling. This integration provides users with a one-stop solution for various communication needs.
These latest updates not only enhance its calling experience but also position it as a competitive player in the video communication industry. The ability to host large video calls, coupled with improved audio and video quality and an intuitive interface, makes WhatsApp a strong alternative to existing platforms, poised to meet the evolving needs of its vast user base.