Drop this question with Google: “what is the one oasis and double play strategy?”
You could receive this response: The “One Oasis and Double Play Strategy” is a business concept developed by Ndubuisi Ekekwe, which suggests identifying a single, high-quality product or service within a company (the “One Oasis”) that holds significant market value, and then strategically leveraging that product to gain an advantage in other related markets through a “Double Play” approach, essentially using the strength of one offering to bolster another, maximizing overall competitive positioning.
Key points about the strategy:
“One Oasis”: This refers to identifying the one standout product or service within a company that is considered superior in its market, like a vital oasis in a desert, providing exceptional value to customers.
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“Double Play”: This involves using the reputation and success of the “One Oasis” product to strategically enter or enhance other related markets, potentially even competing with established players in those markets, while still maintaining a strong core offering.
Go here and read the One Oasis & Double Play Strategy which I have postulated on the pages of Harvard Business Review. Use the strategy to capture value in your business.
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