In telemarketing cold calling refers to calling potential customers to sell or market products or services. The main feature of this system is that calls are made without warning, and customers most often react “cold” to such an initiative and are reluctant to make contact. The concept of “cold calls” includes b2b-sales (business to business) and calls to individuals. In some countries including Germany, unsolicited cold calling to individual customers is prohibited by law. Warm calls in onboard marketing are completely different from the cold ones. If the potential customer has heard about the company selling goods, communicates with managers at the exhibition, or is familiar with its products, calling him is considered “warm” calling.

Are You A Salesperson? Then Follow These B2B Cold Calls Tips

Despite the bad reputation, cold calling can be an effective sales technique. However, 90% of cold calls last less than 1 minute. And most of this time the manager deals with rejections. Therefore, the manager has to draw the interest of the potential customer very quickly and make him interested in the service or product. The goal of cold calling is not an instant sale, because the client has never heard of the company before. First, you need to tell them in an accessible way what you produce or offer, then find out if your products can be useful.

The next step is to detail the services you provide or schedule an appointment to meet with the company’s staff. Before picking up the phone, you need to learn a lot of information regarding the specifics of the potential customer’s business and understand if they need the products you offer. During the conversation, your familiarity will help “melt the ice” and make the dialog warmer. Most often, telephone sales are divided into two stages: first, the cold call manager finds out the need for the product, and the next move is made by another specialist who carries out the transaction itself. Such a system works quite effectively.

If you plan to engage in cold calls, follow some simple techniques:

1. Determine a portrait of the person (target audience) who needs your products, and make up questions you can use to understand their needs. For example, if you sell cars, you might ask, “Do you own a personal car?” If the answer is yes, you have a potential customer in front of you. Find on the Internet as much information as possible on the client, to favor him to himself. Research all the contacts.
2. Choose the best time to call your prospects. An average manager or executive will receive around 50-100 calls and emails in a day! Therefore, you should better call them in the morning. The day of the week also matters. On Mondays, people are extremely busy, and on Fridays, people tend to wind down for the weekend. If you call a target person between 6 and 7 pm on Friday, he or she would be possibly too relaxed and maybe gamble some games at Blog Tonybet Canada after having tied up the day’s work.
3. Thoroughly study the product you are going to offer. This will add self-confidence, and you will be able to answer questions boldly. To present a product to a prospect, you should know it inside out and understand its value. What are the product’s distinctive features that make it special? How can this product be a solution to the prospect’s needs? Moreover, we recommend you research the competitor’s products.
4. Most often companies offer a ready-made base of potential buyers, so you only have to say aloud several times the name of the company and the name of the contact person to say it on the phone without hesitation.
5. Simplify the beginning of the dialog, for which you need to think of such phrases that the manager did not respond with a refusal in the first seconds. There is no need to start the conversation by describing your company.
6. Always prepare a script for your call. Think through in advance the possible scenario of the conversation, and prepare answers to various questions, including incorrect ones.
7. You should call about something unrelated to the sale, otherwise you will hear either short beeps or foul language in response. Dialogue is easier to establish with a person who is offered to get something free, such as a trial sample or a visit to an exhibition.
8. Learn to face rejection and always remain calm and self-confident. Encountering rejections might be the most difficult part of making cold calls. Rejections can be impolite, and you should be mentally prepared for them. If the potential customer (prospect) doesn’t need your solution, close the call politely.
9. Build up your communication skills.
10. Use digital tools to follow up with prospects. To use cold calling effectively, use modern digital marketing tools like CRM systems. And follow up with the prospects wisely by contacting them over some time.

To become an experienced salesperson, you need to systematically make at least 300 calls a day. With each phone number, your professionalism is honed, and experience and self-confidence are added. And good cold calling isn’t a thankless job. If you are training your sales team on cold calls, focus on the fundamentals of effective cold calling and KPIs. Some of the key performance indicators for cold calling are the number of the total outgoing calls and conversion rate.

Does Cold Calling Still Work In 2024?

If the company uses modern tactics in cold calling, this sales strategy can reach the demands of potential customers and have a high success rate. Cold calls are easy to follow up and personalized, and it is only important to use this marketing tool right.