Velti Brings Innovation in Africa’s Mobile Marketing and Advertising

Velti is a leading global provider of mobile marketing and advertising solutions for brands, advertising agencies, mobile operators, and media companies. The Velti mGage™ platform enables our customers to plan, manage, and optimize mobile advertising and marketing campaigns in over 30 countries worldwide, reaching more than 2.5 billion customers.

In 2010, over 825 brands, advertising agencies, mobile operators, and media companies used Velti’s platform to conduct over 2,700 campaigns. Velti is a publicly-held corporation based in Jersey, with 600 employees worldwide. Velti began trading on the NASDAQ Global Select Market on January 28, 2011, under the symbol VELT. For more information visit www.velti.com

This company now has an African focus.It has a great history and we look forward as its efforts to expand in Africa rewards it:

Over the ten years since its founding in 2000, Velti has extended its global impact with partnerships and acquisitions of leading providers of mobile marketing and advertising worldwide. In 2010, we acquired Mobclix, an important player in the rapidly expanding areas of mobile applications and analytics, giving Velti a mobile ad exchange that already connects 25 ad networks and more than 15,000 mobile application developers who collectively serve and monetize more than three billion mobile ad impressions per month. Also in 2010, we acquired Media Cannon, a developer of mobile advertising tools and technology, providing us with an expanded customer base and proprietary solutions that enable mobile advertising and mobile Internet user experience. In 2009, Velti acquired Ad Infuse, a personalized mobile advertising company which has enhanced our revenue, global reach, and customer capacity.

This is part of our series: Focus on Africa -companies that are establishing networks in the continent.