![Using Igbo Mythology to Explain Regenerative Revenue [video]](https://tkcdn.tekedia.com/wp-content/uploads/2024/07/31054906/road-768x425.jpg "Using Igbo Mythology to Explain Regenerative Revenue [video]")
In Igbo mythology, if you dream of going to fetch firewood, it is a bad omen. But if you dream of going to fetch water in the stream, it is a great one. While weeds take over the farm road after the firewood has been exhausted, the road to the stream is always there, because people need water in season and out of season. So, the road to the stream is life while the road to the farm for firewood has an end.
The business model of Apple is analogous to the road to the stream; you pay for the iPhone, and you keep sending money to Apple for the services which include whatever you buy in the App Store. But the Nokia feature phone is like fetching firewood, once you pay for that phone, that is it for Nokia as it never gets any other revenue from you.
That Apple’s revenue model is regenerative in nature and it is a better business model than the one Nokia depends on. Indeed, Apple has better dreams!
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