I have since expanded it since I put it out in 2018. Some of our members might have read the updated version in Tekedia Mini-MBA courseware. But let me share this first draft, published in 2018. The One Oasis Strategy provides a really brilliant way to allocate factors of production in companies. Banks, fintechs and great companies have deployed the thesis. It will be part of my first work of 2021 in the Harvard Business Review, coming later this month.
Registration for 4th edition of Tekedia Mini-MBA (Feb 8 – May 3, 2021) begins. Tekedia Mini-MBA, from Tekedia Institute, is an innovation management 12-week program, optimized for business execution and growth, with digital operational overlay. It runs 100% online. The theme is Innovation, Growth & Digital Execution – Techniques for Building Category-King Companies. All contents are self-paced, recorded and archived which means participants do not have to be at any scheduled time to consume contents.
‘Simply, if you build your investment around that main product, you will find success, because those investments will have a clear internal “customer”, and that reduces market risks’. The best product is the oasis in your business upon which other products (inhabitants) will feed on and depend on, as in the oasis in the desert. If you make it a clear category-king, the oasis will last long to support other inhabitants in your firm. N.E.
Read the draft here.
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