Following the rebranding of Twitter to X on Monday, the company’s CEO Linda Yaccarino has sent a letter to staff, applauding them for their hard work while outlining what is expected from the change.
An email obtained by CNBC quoted Ms. Yaccarino as describing X as a company with “an inventor mindset” which enjoys “moving at the speed of light.”
The transition to X has been a longtime dream of Twitter owner Elon Musk, who said last year that his $44 billion acquisition of the social media platform is an accelerant to X, an “everything app” idea he developed in 1999.
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In her letter, Yaccarino noted that going forward; X will be devoted to crafting enriching user experiences in video, audio, messaging, banking, and payments, all to delight its users. She expressed her commitment to collaborating with Musk across all teams to ensure the entire community stays informed and engaged.
She encouraged everyone not to underestimate the significance of this moment, as they are actively shaping history, and the potential for transformation knows no bounds. Furthermore, she extended an open invitation to anyone who wishes to be a part of building X alongside them.
“Please don’t take this moment for granted,” Yaccarino wrote. “You’re writing history, and there’s no limit to our transformation. And everyone is invited to build X with us.”
She assured the staff that the motive behind the rebranding isn’t to erase what Twitter stands but to uphold it. With X we will go even further to transform the global town square — and impress the world all over again, she said.
Read the letter below:
Hi team,
What a momentous weekend. As I said yesterday, it’s extremely rare, whether it’s in life or in business, that you have the opportunity to make another big impression. That’s what we’re experiencing together, in real time. Take a moment to put it all into perspective.
17 years ago, Twitter made a lasting imprint on the world. The platform changed the speed at which people accessed information. It created a new dynamic for how people communicated, debated, and responded to things happening in the world. Twitter introduced a new way for people, public figures, and brands to build long lasting relationships. In one way or another, everyone here is a driving force in that change. But equally all our users and partners constantly challenged us to dream bigger, to innovate faster, and to fulfill our great potential.
With X we will go even further to transform the global town square — and impress the world all over again.
Our company uniquely has the drive to make this possible. Many companies say they want to move fast — but we enjoy moving at the speed of light, and when we do, that’s X. At our core, we have an inventor mindset — constantly learning, testing out new approaches, changing to get it right and ultimately succeeding.
With X, we serve our entire community of users and customers by working tirelessly to preserve free expression and choice, create limitless interactivity, and create a marketplace that enables the economic success of all its participants.
The best news is we’re well underway. Everyone should be proud of the pace of innovation over the last nine months — from long form content, to creator monetization, and tremendous advancements in brand safety protections. Our usage is at an all time high and we’ll continue to delight our entire community with new experiences in audio, video, messaging, payments, banking — creating a global marketplace for ideas, goods, services, and opportunities.
Please don’t take this moment for granted. You’re writing history, and there’s no limit to our transformation. And everyone, is invited to build X with us.
Elon and I will be working across every team and partner to bring X to the world. That includes keeping our entire community up to date, ensuring that we all have the information we need to move forward.
Now, let’s go make that next big impression on the world, together.
Linda