Twitter Officially Rebrands, Changes Logo to ‘X’

Microblogging platform Twitter has officially rebranded to ‘X’, as part of Elon Musk’s plan to create an everything app.

The rebranding process saw the company change its iconic bird logo and adopted ‘X’ as the official logo.

Announcing the rebrand of Twitter, Musk took to his profile, where he posted a picture of the new logo crested on the headquarters building. Meanwhile, he had disclosed that the logo was interim which suggests it might be subject to change.

Our headquarters tonight pic.twitter.com/GO6yY8R7fO

— Elon Musk (@elonmusk) July 24, 2023

Before the rebrand, Musk had hinted that soon the company will bid adieu to the Twitter brand and gradually all the birds.

Speaking on the rebranding of Twitter to ‘X’, the company’s CEO Linda Yaccarino disclosed that ‘X’ is the future state of unlimited interactivity centered on audio, video, messaging, payments/banking, creating a global marketplace for ideas, goods, services, and opportunities. Further noting that the brand will go further to transform the global town square.

In her words,

“It’s an exceptionally rare thing – in life or business – that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.

“X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine. For years, fans and critics alike have pushed Twitter to dream bigger, innovate faster, and fulfill our great potential. X will do that and more.

“We’ve already started to see X take shape over the past 8 months through our rapid feature launches, but we’re just getting started. There’s absolutely no limit to this transformation. X will be the platform that can deliver, well….everything. @elonmusk and I are looking forward to working with our teams and every single one of our partners to bring X to the world”.

Following the acquisition of Twitter by Elon Musk in October 2022, the billionaire entrepreneur had always given disclosure about his plans to turn Twitter into an everything app.

According to Musk, Twitter would accelerate the creation of X by “3 to 5 years”, expressing interest in creating an app similar to WeChat, a Chinese instant messaging, social media, and mobile payment app on a podcast in May 2022.

Musk is known to have an obsession with ‘X’, which he founded a company X.com in 1997, which was later rebranded to PayPal. His space company SpaceX has the X logo on it and his recently launched AI company which is known as X.ai.

In March 2023, Musk registered X Corp. in Nevada. X Corp. is an American technology companyestablished by Musk as the successor to Twitter, Inc. It is a wholly owned subsidiary of X Holdings Corp., which is itself owned by Musk. The company owns the Twitter social networking service and has announced plans to use it as a base for other offerings.