Microblogging platform Twitter has introduced two new features on its timeline feeds for users.
The social media company recently launched “for you” and “following” to “users’ timelines, which is coming after it renamed the”Home ” and”Latest features”.
Users will have to click on the timeline tabs to switch between these features on the web.
Tekedia Mini-MBA edition 16 (Feb 10 – May 3, 2025) opens registrations; register today for early bird discounts.
Tekedia AI in Business Masterclass opens registrations here.
Join Tekedia Capital Syndicate and invest in Africa’s finest startups here.
On the web version, users’ choices are remembered, which implies that when they close the tab and reopen Twitter, they will see whatever timeline they had earlier selected.
These features will be pinned to the top of the timeline of users so that they can easily switch between them. Users can further swipe to switch timelines instead of tapping the star icon.
“For You” is powered by an algorithm that makes personalized recommendations based on several metrics, including viewing behavior and interactions with videos.
On the other hand, the “Following tab” shows tweets from accounts users follow in reverse chronological order, with those most recently posted at the top.
The feature which is already updated on the iOS app will soon be released on the Android app, the company said.
It wrote on its Twitter support handle; “See the Tweets you want to see. Starting today on iOS, swipe between tabs to see Tweets recommended “For you” or Tweets from the accounts you’re “Following.”
The “For you” and “Following” tabs replace “Home” and “Latest” and will be pinned to the top of your timeline so you can easily switch between them. Swipe to switch timelines instead of tapping the icon. You can now easily switch between “For you” and “Following” on the web. Android coming soon”.
Twitter CEO Elon Musk who bought the social media company for $44 billion back in October had previously hinted that this change would be coming.
Recall that last year, Musk disclosed that Twitter will make it easier for users to switch between topics they follow and the trending ones.
“Main timeline should allow for an easy sideways swipe between top, latest, trending, and topics that you follow. Twitter search nav already sorta does this after you search,” Musk tweeted.
Reports reveal that Twitter’s latest feature is quite similar to what TikTok has. TikTok has the same “For You” feature, which shows content on basis of what people have seen, liked, and more.
In other words, what the TikTok algorithm fetches for users, “For You” on Twitter will work similarly.
It is interesting to know that Musk who acquired the company for $44bn in October 2022, ever since his position as the CEO, has been carrying out a serious revamp on the platform.
In December 2022, he had announced a newly added feature, the “view count” feature that would enable Twitter users to see how their tweet is performing.
Musk made this known in a Tweet in which he explained that the new feature will allow users to see how many people have seen and engaged with their tweets just like YouTube videos.