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Time for Nigeria’s SportsTech to Emerge

Time for Nigeria’s SportsTech to Emerge

More congrats to Enyimba FC- the people’s elephant – for winning the Nigerian football league. Congratulations. Yet, besides winning trophies, we need to make this a business. That brings me to ask: is it time for Nigeria’s sportstech?

I mean, can someone use digital technologies to aggregate and unlock value in the nation? From handball to football to basketball, there are many exciting things in Nigeria which could be leveraged to build a modern digital-native media empire, based purely on sports.

Edward Ansah, Abdullahi Alausa, Uwe, Boateng, and many of their generations gave us reasons to connect to Radio Nigeria in the village. We memorized their names and they inspired us. The Football federation should issue licenses to sportstech so that our digital entrepreneurs can build businesses around these games.

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Nigeria Football Federation (NFF): the Nigerian Communication Commission (NCC) issues rights to communication frequencies,  work  to issue digital broadcasting rights to startups.


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