TikTok, the extremely hot short video company, has hit 1 billion monthly active users and in the process validated the core thesis that AI (artificial intelligence) will drive discovery across all domains of markets. You are statistically better if you have 10 million amateurs who make videos than having 1000 movie legends make videos for users.
More than 1 billion people around the world now come to TikTok every month to be entertained as they learn, laugh, or discover something new. We’re honored to be a home for our immensely diverse community of families, small businesses, and creators who transform into our favorite stars.
On pure statistics, the probability of discovering virality is higher in the 10 million creators than in the 1000 makers. But in the past, it was hard to do because computing resources to parse those 10 million videos were not readily available. But today, they are. And that has shown again the power of aggregation in digital platforms.
Meanwhile, TikTok parent company is ramping up its ecommerce playbook also: ‘TikTok owner ByteDance plans to launch in October an e-commerce app aimed at international online shoppers, Chinese media The Passage reported Thursday. Like Alibaba’s B2C platform Ali Express, the new app plans to sell Chinese-made products to global consumers. The move comes after Amazon blocked more than 50,000 Chinese retailers for alleged “suspicious behavior,” such as soliciting fake reviews.’ The company has already positioned itself as a platform for brand discovery, and with partnership with many companies, TikTok will pick some advertising revenues from Google and Facebook.
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Comment #1: Shockingly, UX and perception construct did it. I have learned that startups does not only need to be a solution, or make an analogue/traditional solution mobile but must;
- Be appealing.
- Accomodate what people want.
- Be ingenious to an extent.
- Ease of use.
- Communities must be equitably represented.
- Built on a resilient sustainability plan.
I was a “nayer” at first but downloaded it anyways? I have learned more in TikTok that all other social media combined.
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