Typical companies serve the Needs of customers. A few others exceed the Needs, and meet the Expectations of customers. But the greatest companies in the world do not just stop at the Expectations of customers, they meet them at the level of Perceptions.
When firms serve at the Perception level, they build a tribe in the marketplace. Simply, they turn customers into fans, creating fandom in the process. And when companies have fandom, great things happen. Blessed is that company whose customers are FANS.
That is what is happening in TikTok as creators in its ecosystems are mobilizing to make its case before the US legal system: “Eight TikTok creators filed a lawsuit against the U.S. government on Tuesday, seeking to block a recently enacted law that mandates the China-based owner of the social media platform, ByteDance, to sell its U.S. operations or face a nationwide ban.” That said, I am not sure that will work because America and China are now at the elevated zones of frenemies!
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A group of TikTok creators has sued the U.S. government, arguing the recently passed law forcing ByteDance to sell the social media platform or face a ban violates the First Amendment. The eight creators, including a rancher, a skincare products business owner and a creator who posts about LGBTQ topics, “rely on TikTok to express themselves, learn, advocate for causes […] and and even make a living.” The argument is similar to TikTok’s position in its own lawsuit filed last week. A TikTok spokesperson said the company is paying the legal costs for the complaint. U.S. real estate billionaire Frank McCourt said Wednesday he plans to build a consortium to buy the American arm of TikTok. McCourt has been “trying to rebuild social media” in recent years, notes Bloomberg.
Typical companies serve the Needs of customers. A few others exceed the Needs, and meet the Expectations of customers. But the greatest companies in the world do not just stop at the Expectations of customers, they meet them at the level of Perceptions.
When firms serve at the… pic.twitter.com/bXoWuT00kf
— Ndubuisi Ekekwe (@ndekekwe) May 15, 2024
TikTok Creators Sue U.S. Government to Block Divestiture Law, Citing First Amendment Violations
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