The Positive Impact of Technology on Marketing

There have been so many advancements in almost every sector in our world today. Indeed, it is safe to say that we live in a constantly evolving world with limitless possibilities. The area of technology has been greatly transformed, with so many groundbreaking achievements in the tech industry lately.

When it comes to marketing, technology has really transformed marketing by making campaigns more personalized and immersive for people. There has been a significant rise in social media marketing.

The focus of marketing has shifted from competitive advertising to the collection and distribution of data. New technology for marketing has revealed hundreds of ways to understand businesses and consumers, and even more ways to reach them. Technology has been pivotal to the growth of a lot of businesses, where it has helped them create relationships, strengthen the effectiveness of the company, and allows people to know about the company which has greatly affected the way companies communicate with their prospective customers.

Every marketer/ organization has started to view technology as a very important factor when it comes to marketing. It has changed how data is analyzed and used in business. With almost everyone on the internet using different social media platforms, technology has brought about innovations in marketing giving businesses a new shape. Many businesses/people who do not have a physical store have created businesses online and also used marketing to get their target audience.

Some businesses deploy the use of social media marketers and influencers to market their products. These people are paid to promote and advertise the product on social media to drive traffic that will later generate sales.

Most organizations/individuals have seen the importance of technology as a strategic tool to increase overall efficiency to stay ahead of competitors. Although, the role of marketing has not changed due to technology which is the dynamic power in buyers and seller relationships.

By just using the Internet, consumers can gain access to a lot of data from anywhere in the world. Not talking about any type of data, but data that is timeless and verifiable. With just a click, consumers can get to see meaningful insights about companies and their products. With so many companies putting out their products online and the prices, consumers can get to find a product they want, compare the products, read reviews and compare the prices before they go ahead to purchase.

They can even get to ask direct questions where a representative of the company can respond to them where they can inquire more about the product, to ensure they get buyer satisfaction. The internet allows a lot of information to be obtained easily by consumers.

With technology, marketing has been made easy. According to Malcolm McDonald, he provides a useful summary of the positive impact of technology on marketing which are;

• Integration: Marketers get to know their clients

• Interactivity: Beyond addressability to dialogue

• Individualization – Information enables talking

• Independent of location – This talks about the death of distance. Marketers can get patronage and also interact with consumers from anywhere in the world

Conclusion

Indeed, there has been a paradigm shift in marketing courtesy of technology. Marketing has now been made easier than before. With just a post on the internet, so many people around the world can be reached.