This is good, not because OpenAI is going to be better, but largely that competition helps customers: “OpenAI is about to shake up the artificial intelligence-powered search market with the imminent announcement of its new search product that will give Google a run for its money, Reuters reports, citing sources familiar with the matter. The unveiling of this product, which raises the stakes in its competition with industry giant Google, is anticipated to occur on Monday…“
A new rival for Google and search startup Perplexity may be around the corner: OpenAI is set to announce its AI-backed search product on Monday, Reuters reports, citing anonymous sources. The new feature for ChatGPT would be capable of searching the web and citing sources in its results, per Bloomberg and The Information, which first reported that OpenAI (which is backed by LinkedIn parent Microsoft) was working on search. The announcement is set for a day before Google’s annual I/O conference on Tuesday, where it often shares AI-related developments.
I have seen what OpenAI ChatGPT did for Microsoft Bing, and I am not sure if it has more things on the shelves. But who knows…? We can get a Perception-level product, beyond our needs and expectations. And whenever such happens, a new basis of competition is created with disruptive impacts.
Indeed, if OpenAI comes with an entirely new protocol on search, it has an opportunity, but if the playbook is to follow Google’s trajectory, it will be an also-ran search product. I explained how Steve Jobs taught us Customer Perception in Harvard Business Review here. When brands build products at the level of perception, they turn customers into fans. Fandom brings laurels, and the key ones are category-kingship and market leadership.
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On Monday, we will see how OpenAI opens the veil on the new age of search.
This is good, not because OpenAI is going to be better, but largely that competition helps customers: “OpenAI is about to shake up the artificial intelligence-powered search market with the imminent announcement of its new search product that will give Google a run for its money,… pic.twitter.com/IuxIuTVRwx
— Ndubuisi Ekekwe (@ndekekwe) May 10, 2024
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