The One Oasis Strategy is a business strategy concept that suggests that if a company’s best product drives key investments, it can help other products in the business. The deal here is to find the One Oasis (the best product like an oasis in a desert) in that company, and once that is established, great things will happen.
The One Oasis Strategy is linked to the Double Play which involves mixing market positioning of products to maximize strategic competitiveness. The three core phases of creating a double play are:
- -Discovering the best product the business can offer (the one oasis)
- -Identifying value points in the company
- -Monetizing that value.
For example, Amazon may lose money to decimate many brick-and-mortar stores in America, but it would welcome many of them online to sell them cloud services. Alibaba may offer cheap services but will have exclusivity to process all payments via Alipay. Across all dimensions, what makes a company profitable may not even be what customers know that company for. Yes, the One Oasis may not even be the most profitable unit in a company.
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