The much anticipated annual Apple event took place on Tuesday as the tech giant unveiled its 2019 products – iPhone, Apple watch, and iPad made the unveiling.
iPhone 11, iPhone 11 pro and iPhone 11 pro max came as the phone newbies of the year.
The new products are not quite different from the ones introduced last year, though there is camera system upgrade to allow for wide-angle photos. There is also an upgrade in battery capacity, such that it could last a few hours more than the predecessors.
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Speed is also another new feature that differentiates the new from the old. A bit of it makes the trio faster than the predecessors.
Then they came with ridiculous prices that beat the expectation of users. iPhone 11 at $699 (N244, 000) is $50 cheaper than its predecessor, the iPhone XR. iPhone 11 pro costs $999 (N364, 000) while iPhone 11 pro max sells for $1, 099 (N 401, 000).
The trio will be available for pre-order starting from September 13, while shipping will commence by September 20. While the three devices appear similar to their predecessors, they possess amazing differences that will make things worthwhile for users.
The iPhone 11 pro and iPhone 11 pro max came on 5.8-inch and 6.5-inch OLED displays. And their colors are green, space gray, silver and gold. The iPhone 11 came with more colors: purple, green, yellow, white, red and black, making it the most multi-colored among them.
And then came the triple lens camera system that features a telephoto camera, wide angle camera that accommodates more lights, up to 40 percent, and the ultra-wide with a 120-degree field of view. These 3 cameras have the ability to shoot 4k resolution videos at 30 frames per second.
The most exciting spec upgrades came with iPhone 11 pro and iPhone 11 pro max. ‘The more speed and less energy” give them an edge that users would toss their predecessors for.
The iPhone 11 features a dual-camera system on the rear panel which contains new lens with wide angles and double optical zoom out. It also features multiscale tone mapping for improved highlights and night vision, enabling photo-brightness in dark environments.
The additional feature that distinguished the iPhone 11 from others is a 12–megapixel TrueDepth camera on the front. That enables the recording of slow motion videos and wide angle selfies.
The new iPhones are amazing.
Apple doesn’t want the cheaper iPhone 11 brand to make a dent on its elitist and premium posturing, so it quickly subsumed it with the real deals: iPhone 11 Pro and iPhone 11 Pro max; a smart move from Apple.
While it gives the new fans something to cheer about, the target is still the high end ones, and at the same time increasing the user base in its ecosystem anyway.
With amalgam of services and attendant subscriptions, Apple wants to win both ways: higher hardware sales and increased user base in its ecosystem.
The next quarter promises to be interesting, fingers crossed!
It is a stage to cover potential market segments – the rich and the richer. $699 is never cheap for a phone. But Apple has made it look so!