The New Apple iPhone 14 Lineup

Apple has unveiled its much-anticipated iPhone 14 lineup, and despite rumors of impending price increases, customers won’t have to shell out more than last year. Among the buzziest takeaways: All models are getting emergency satellite service, a potential lifesaver in areas without strong cell signals. The higher-end iPhone 14 Pro and iPhone 14 Max will include an always-on screen and a streamlined cutout for the front camera that can also display notifications. They’ll retail for US$999 and US$1,099, respectively, and orders open Friday.

Apple CEO Tim Cook just announced the iPhone 14 pro, the high-end models for this year. The smaller model with a 6.1-inch screen is called the iPhone 14 Pro. The bigger model will be called the iPhone 14 Max. The iPhone 14 Pro will start at $999, and the bigger model starts at $1099. That’s the same price as last year’s models. They go up for preorder on Friday and will ship next week.

• The more basic iPhone 14 and iPhone 14 Plus will start at US$799 and US$899.
• Apple also announced the outdoorsy Apple Watch Ultra, which has a more durable titanium case and can get up to 60 hours of battery life. It will start at US$799.
• Apple’s new AirPods Pro will have MagSafe charging, an on-case speaker, touch volume control and upgraded noise cancelation. They’ll retail for US$249.

Meanwhile, Google may be out to trim manpower: “Leaner times might be ahead at Google. Speaking at Code Conference in Los Angeles Tuesday, CEO Sundar Pichai said the uncertain economy has led him to think how the tech giant might operate with “fewer resources” while also becoming “20% more productive.” He hinted that cuts to Google’s workforce could be in store. In areas where you have three people making decisions, Pichai said, “bringing it down to two or one improves efficiency by 20%.” In July, the tech giant asked employees for ideas on ways to boost productivity and implemented a two-week hiring freeze.”

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