Home Latest Insights | News The Lesson from Obama’s Ad – Stage – And How AI Is Disintermediating Roles At Work

The Lesson from Obama’s Ad – Stage – And How AI Is Disintermediating Roles At Work

The Lesson from Obama’s Ad – Stage – And How AI Is Disintermediating Roles At Work
Obama family arrives at US Capitol prior to inauguration swear-in

The nature of work is being redesigned as a result of artificial intelligence (AI). Today, we are reading that General Motors (GM) is firing 1,000 workers: “General Motors (GM), one of the world’s leading automakers, has announced plans to eliminate 1,000 software-related positions as part of a broader strategy to refocus on quality improvement and accelerate the integration of artificial intelligence (AI) across its operations.”

Yes, AI is doing its thing, and companies are doing all to bake AI into their products. Good People, it is very magical because as that happens, the nature of work will change, because AI will disintermediate many jobs.

Think about it: how can a company fire many software guys even as it ramps up to “accelerate the integration of artificial intelligence (AI) across its operations”? Do not think deeper; let me take you to the Stage – an ad, and one of the most politically lethal adverts created by Obama against Mitt Romney for US Presidency. In that ad, men built a stage to host a town hall meeting for a new owner (Romney), and Romney walked on that stage to fire them all. They never forgot how they prepared, worked hard, to build that stage, only to be fired on that stage!

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As we make AI better, AI will create job redundancies in many companies even as AI opens new vistas of opportunities. Yes, the AI you are helping to improve will improve, and overtime will eliminate your role. Those software guys helped the AI, and the AI has just made their roles useless. The lesson: #prepare and #relearn because the AI era is here.


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