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The Lesson from Julius Berger on Brand Reputation (video)

The Lesson from Julius Berger on Brand Reputation (video)

Things happen in Nigeria. Yes, men and women see the Julius Berger logo and start singing. This was in Aba as the government opened the playbook to fix Aba – Port Harcourt Road.

The greatest companies in the world are known for great products or services. And the best among them have the capacity to turn their customers into FANS. And when a company can get into that fandom, creating a new basis of competition, its success becomes assured. Julius Berger seems to have achieved that fandom level in  Nigeria and is reaping enormous goodwill.

The message is clear: it goes beyond meeting the needs and expectations; it pushes for the perceptions of road users on product quality and durability. My kinsman, Admiral Ndubuisi Kanu (RIP Ogboo), built a road in my village in Ovim, Abia State in the mid 1970s, as the Governor of Imo State. That road served for decades until it got a make-over when General Ihejirika served as Nigeria’s Army Chief.

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Quality builds empires and there is a lesson here. To my big Boss, Governor Alex Otti, we salute as he continues to execute the playbook, for the RISE of All Abians. Yes, everyone will be positively impacted in God’s own state of enterprise and opportunity.

CEO, Founder, etc: how do people feel when they see your logo? Julius Berger has something to teach us here.

Ndubuisi Ekekwe, PhD

Co-Chair, Abia State Economic Transformation Council

Comment on Feed: A great play book indeed my Prof….you ought to be in this government of Alex otti to further the dividend of good governance and policy execution for a better Abia… atleast one portfolio as a commissioner in the state will help

My Response: Not interested in being a commissioner. I have politely declined that twice. I want to be a minister, period and I have my playbook ready. I do hope one day that opportunity will come. President Buhari extended a DG position which I also politely declined. Ndubuisi is not for every job because he is Ndubuisi.

My Response: This is not acceptable. Are you telling me that Uhuhu people do not have a town union? When did government start fixing schools in Igbo Nation? In Ovim, we build and update our schools; no one waits for any government. So, I am not going to tell Mr. Governor. I want you to tell your kinsmen to do their jobs. With N30m, the school could be fixed. This is pure evil from the sons, daughters and elders of Ohuhu if this photo is real. I am trying to hold my anger here: what did they discuss during the August meeting if the Great Ohuhu could have this dilapidated school? Not acceptable. 


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