This is legendary: Tesla is now the world’s most valuable automobile company, overtaking Japan’s Toyota. What happened is uncommon. Tesla stock has pulsated from $211 per unit to $1,135 within the last 52 weeks. The consensus by analysts is that Tesla will hit $2,000 in coming quarters. More so, Tesla is now “worth around three times the combined value of US rivals General Motors and Ford”.
Tesla has the best technology, best brand and remains well ahead of competitors on electric vehicles. Yes, the category-king has been anointed and Tesla will win the electric vehicle (EV) business. And provided it keeps that dominance, markets believe others will just break down. What GM and Ford are doing could be described as “marginal”, and daily, Tesla is extending the goal posts, making it harder for them to catch-up.
In the marketing construct of Needs, Expectations and Perceptions, Tesla is taking the world into Perception while other brands are meeting needs and expectations in the EV sector. When you are in the perception space, you set a new basis of competition, bringing new competitive ordinances that disrupt markets for your advantage.
Tekedia Mini-MBA edition 16 (Feb 10 – May 3, 2025) opens registrations; register today for early bird discounts.
Tekedia AI in Business Masterclass opens registrations here.
Join Tekedia Capital Syndicate and invest in Africa’s finest startups here.
Elon Musk is the generation’s GREATEST innovator and no one comes closer.
However, investors are excited by the US firm’s potential, believing it could dominate the future electric car market.
Analysts at the stockbroker Jefferies said the firm remained “significantly ahead of peers in product range, capacity and technology”.
In a reflection of that, the firm is also now worth around three times the combined value of US rivals General Motors and Ford.
Mr Musk has said Tesla will deliver at least 500,000 vehicles in 2020, a forecast the company has not changed despite the coronavirus pandemic
---
Register for Tekedia Mini-MBA (Feb 10 - May 3, 2025), and join Prof Ndubuisi Ekekwe and our global faculty; click here.
Did anyone see it coming a decade ago? Nobody! Why? Because they weren’t meant to see it, and history keeps repeating itself; yet many people have remained perpetually arrogant in their all knowing posturing.
The only thing any aspiring innovator needs to take home from Musk’s evolution and growth is to be careful when it comes to listening to veterans, analysts and those with millennium old experience; they are always wrong 8 out of 10 times, yet people still think they matter a lot…
How much counsel or guidance do you need from experts, if you are attempting to do what no one has achieved before? Zero! Just let them talk, but don’t take them seriously.
Keep believing, and keep looking for people who believe in what you are dreaming of achieving, the conventional thinkers can only shout ‘wow’ once you hit the mountaintop.
Those who have ears, let them hear.
Congratulations to Team Tesla, more ground-breaking stuff from Musk, he’s never a conformist or conventional thinker!