Nigeria’s ace musician, Davido Adeleke, went on Twitter, asking the people to donate money for his 29th birthday: “If you know I’ve given you a hit song, send me money.” Within hours, many have donated to the bank account he provided. As of last count, he has closed more than N174 million!
One of Nigeria’s biggest singers, David Adeleke, a.k.a Davido, has received over N174m in less than 24 hours after he challenged his friends to send him N1m each ahead of his birthday. The singer turns 29 on Monday. Davido posted his account number on his verified Twitter account on Wednesday.
Some donors include BB Naija’s Nengi, Perruzi, Teni, Phyno, Don Jazzy, Tiwa Savage, Mayokun, Adekunle Gold, Mr Eazi, Zlatan, Cubana Chief Priest, Oyo State lawmaker Akin Alabi, businessman & socialite Emeka Okonkwo aka E-money, Obi Cubana, and Femi Otedola.
People, what is happening here? Can a teacher like me substitute for Davido and get a percentage outcome? Would you support this teacher? Lol.
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Indeed, our world has changed that one of Nigeria’s most successful musicians can convince people to take loans on apps to make sure he has a great birthday! That is the power of the new age. Salute Davido for building that social capital; he is a brand!
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The world has not changed because people donated to one of their own, it has always been that way, the only difference here is that social media makes it viral.
What happens when a wealthy man hosts an event, whether birthday, chieftaincy title or a simple get together? Plenty money flows, it’s a network power thing, no surprises. If an unknown person or poor man tries it, he become depressed.
The same brand power also worked in your Tekedia Institute and its constituents, the early believers didn’t congregate because of richness of content or faculties, but rather because of Ndubuisi Ekekwe as a brand, everything draws its power from there.
Again, many of those who donated to Davido equally increased their own social capitals by doing so, think about Davido’s mammoth followers and all the people who will be jostling to read list of donors, they all add up, the donors are not stupid…
There is an intrinsic value for the participant, it has nothing to do with generosity, because if Davido skips your name from list of donors (after donating), you will feel terrible for a long time.
It’s business, those who wail and complain about show of wealth in the midst of poverty do not understand, and they remain miserable.
Game on…
Update: he is turning the donations into a bigger call
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Davido did well by donating the donations he got + his own 50 million naira to Orphanages. Hopefully, the money is used for its intended use.