If you are in New York, you can buy an iPhone case and get it delivered from China, for less than $2, including shipping and the cost of the product. How is that possible?
If you live in Berlin, you can get a better electric vehicle at half the cost sold by the local car companies. How is that possible?
If you are in Sokoto, your concern on that container is the burden of moving it from Lagos to Sokoto, and not the wahala from China to Lagos.
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Simply, China has the world’s finest supply chain apparatus, and they have used technology to improve their marginal cost on logistics and broad space of supply chain systems. From warehouses with no humans to ports manned by robots, they have gained competitive advantages on making and shipping things than any nation on earth. This video shows a small case: an automated sorting for packaging and shipping in a warehouse in China.
The challenge: if you can even make the product, can you ship it efficiently as China does?
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