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The best business plan is to START now

The best business plan is to START now

Most times, the best plan is to go out and START. No planning can eliminate the START phase.

How do I create a perfect business plan after many trials? My response: the best business plan is to START now. Once you do, measure what matters and with customer feedback as a compass, work to navigate to the opportunities in the market.

It is a big illusion to ever expect to have a perfect business plan or pitch deck when the customers are moving targets!

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