When Uber was making driverless cars, I wrote here that it was a bad strategy. Yes, Uber does not need to make driverless cars since it has the world’s finest and largest ecosystem for the orchestration and aggregation of drivers and riders. Simply, focus on making that ecosystem to remain the category-king, and any person who makes the best robot-cab will come to partner with Uber, since that company, if great, will like to work with the best.
Apple in its own game plan has continued to make the best consumer devices. The implication is that the best will like to converge on the Apple iPhone and its ecosystems. The Google Gemini AI is coming to the Apple world, and today we are reading that Baidu AI will do the same in China for Apple: “In a strategic move aimed at enhancing its offerings in the Chinese market, US tech giant Apple has reportedly selected Chinese search engine powerhouse Baidu to provide generative artificial intelligence (AI) technology for its upcoming iPhone 16 and other products slated for release in mainland China this year.”
It is what it is: it takes the killing of one leopard to be called a killer of leopards. Yes, just WIN big in one thing, and if you sustain that position, you will capture a lot of value in this world. For Apple and its iPhone, there is a moment: ‘a New York Times report offers a specific figure: it says Google paid Apple “around $18 billion” in 2021’ to be Apple’s default search engine.
Tekedia Mini-MBA edition 16 (Feb 10 – May 3, 2025) opens registrations; register today for early bird discounts.
Tekedia AI in Business Masterclass opens registrations here.
Join Tekedia Capital Syndicate and invest in Africa’s finest startups here.
If someone can pay you that yearly to have a storefront on your device, why do you need to fight that person? People, Apple is minding its own lane, and that is wisdom.
---
Register for Tekedia Mini-MBA (Feb 10 - May 3, 2025), and join Prof Ndubuisi Ekekwe and our global faculty; click here.