Amazon is partnering with Airtel to offer affordable streaming services in India. This is not really a new playbook. What is new here, strategically, is that Amazon has truckloads of money to pay Airtel for the users. If you look at it, the competition has shifted from pure contents to distribution. In the pure analog … Continue reading The Amazon’s Playbook with Telcos; MultiChoice (DStv, Showmax) on Alert