This is fascinating – the AI-brewer at Coca-Cola: “Coca-Cola closely guards its original formula, but it’s making no secret of what’s behind its latest release: artificial intelligence. The new limited-edition beverage, dubbed Coca-Cola Y3000, says “Co-Created with AI” right on the can. The company used AI to both combine flavors people associate with the future and to come up with a mood board that inspired the package design. The flavor is part of the Coca-Cola Creations line designed to appeal to younger consumers. Other major brands, including Beck’s and Mars, have similarly used AI to develop new flavors.”
- Coca-Cola has launched Coca-Cola Y3000, a beverage the company said is the first flavor co-created with human and artificial intelligence.
- Coca-Cola Y3000 is the latest limited-edition flavor to launch under its Coca-Cola Creations platform and the third one to debut this year. Y3000 Zero Sugar and a full-sugar version are being launched in select markets around the world, with both options being sold in the United States.
- Coca-Cola started the Creations platform in 2022 to highlight the company’s signature beverage while drawing in younger consumers. So far, it has launched seven flavors.
This is the new age and it is going to be amazing. Yes, the accelerated society era is here.
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