He elevates brands, turning them into outperformers. And we enjoyed together one of the finest traditions in Federal University of Technology Owerri (FUTO): the Vice Chancellor’s University Scholar Award ceremony. On the matriculation day, before the world, the Vice Chancellor would call all the current best graduating students by department and year to the podium, and then announce: “For the last academic session, these are the best students in FUTO.” On one of those occasions, I connected with Emmanuel Agu, Ph.D.
He took that FUTO excellence to the markets, and he is winning awards for firms as a marketing director in many companies. We asked him to develop a course for Tekedia Institute on “Consumer Marketing in the FMCGs Sector”. He did; close to 8 hours of videos. It is so comprehensive that some lecturers who enrolled in our program asked for rights to use his work. You cannot find any better module on consumer marketing.
Then, I went to Emmanuel and challenged him: why not get a PhD? The effort he put in that course was legendary. Today, I am very excited to announce that he did, and is now a DOCTOR, joining the club. Join me to congratulate him for completing his PhD (Marketing) at Babcock University Nigeria with the highest grade in his graduation class. Faculty, we #salute.
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