Tekedia Capital Invests Further in Shoptreo

Tekedia Capital is excited to announce further investment in Shoptreo, Africa’s largest indigenous B2B fashion ecommerce. Anywhere you are in the world, Shoptreo will help you source shoes, bags and clothes, in bulk, from makers and innovators across Nigeria.

They began in Aba, and have expanded to Ibadan, and on the way to Kano, creating thousands of jobs, and generating $millions in GMV.  But it does not stop there, Shoptreo provides working capital, making it possible for those designers and stylists to have resources to create and produce the products. It is a symphonic funding innovation where you fund your pipelines to deepen competitive positioning in the market. On average, makers within the Shoptreo network outperform peers by 70% on earnings.

I am also happy to announce that Shoptreo (shoptreo.com) will be launching the “Treo” brand in 2025. The Treo brand will unite shoemakers to produce within Treo quality and standards, and through that mechanism, will have economies of scale, and capture more market positioning. The thesis behind this was borrowed from FrieslandCampina, a multi-billion dollar multinational conglomerate established by dairy farmers who came together, and by working together, they improved quality, and deepened scale in Europe, and today own many global markets. Your Peak Milk comes from them. Shoptreo is out to replicate that model in the shoe making space, starting in Aba, Nigeria.

We commend the vision, tenacity and excellence of the Shoptreo team, led by Emmanuel Jacobs and George Uteh,  and are happy to further support them, as they scale opportunities in markets.

We’re Tekedia Capital (capital.tekedia.com), we vote with money where innovators gather to create and build. What are you building?

We Can Use FrieslandCampina’s Model to Fix Aba Shoe and Leather Industry in Nigeria

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