Following the events that ensued after Elon Musk opted out from acquiring Twitter for $44 billion, reports reveal that several other apps benefited from the upheaval.
Alternative micro-blogging platform Mastodon which has similar features to Twitter witnessed a massive influx of users.
According to the founder and CEO Eugen Rochko, he disclosed that the app recorded 120,000 new users in four days while hitting a milestone of 1 million active users after more than half a million users joined the platform on October 27th when Twitter’s deal was closed.
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Also, Mastodon witnessed approximately 322,000 installs from U.S. app stores in the first 12 days after the acquisition deal, which was more than 100 times the 3,000 it saw in the prior period (Oct. 15 through Oct. 26).
The platform is no doubt buzzing with its newfound fame. On one of the channel’s more popular servers, “climate justice social,” users have referenced a “Twitter migration” and claimed thousands of users have recently joined the server.
Following the massive migration of Twitter users to the alternative platform, it however didn’t sit too well with Musk who took to his Twitter platform to say, “What do you call someone who is a master at baiting? If you don’t like Twitter anymore, there is an awesome site called Masterbatedone.”
Meanwhile, Mastodon isn’t the only app that has benefitted from Twitter’s acquisition upheaval, reports reveal that apps such as Tumblr, Metatext, Tootle, and Counter Social have witnessed a significant increase in their number of users.
Tumblr saw more growth in the U.S. than globally, where the app saw an adoption increase of 96 percent to 92,000 from 47,000 when comparing the two periods. Worldwide installs on the other hand, surged 77 percent to 301,000 from 170,000.
Metatext and Tootle also saw a bump when comparing the two periods, climbing from less than 1,000 installs each to 19,000 and 7,000 worldwide downloads, respectively.
Also, Alternative social app CounterSocial grew 2,300% to 24,000 installs in U.S. app stores in the 12 days following the acquisition, and grew 3,200% globally, with 33,000 installs.
Although, it hasn’t been that bad for Twitter as the app also witnessed an increase in its average usage, which saw it witness 17% installs after Musk acquisition.
However, despite these gains, Musk’s new policies and recent changes on the platform hasn’t sat so well with a lot of users as there are predictions that there might still be a possible migration of users to other alternative platforms. Time will tell whether these trends observed so far will persist or normalize.