Samsung Electronics has announced the launch of its latest smartphone device, the Galaxy S25 series, featuring enhanced Artificial Intelligence (AI) capabilities and a custom processor designed to deliver top-tier performance.
The Galaxy S25 series comprises three models, Galaxy S25, S25+, and S25 Ultra, continuing the tradition of multiple variants for its flagship launches.
Announcing the launch of the S25 series, Samsung wrote on its website,
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“Introducing multimodal Al agents, the Galaxy $25 series is the first step in Samsung’s vision to change the way users interact with their phone and with their world. A first-of-its-kind customized Snapdragon 8 Elite Mobile Platform for Galaxy chipset delivers greater on-device processing power for Galaxy Al’ and superior camera range and control with Galaxy’s next-gen ProVisual Engine.
“The greatest innovations are a reflection of their users, which is why we evolved Galaxy Al to help everyone interact with their devices more naturally and effortlessly while trusting that their privacy is secured,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Galaxy $25 series opens the door to an Al-integrated OS that fundamentally shifts how we use technology and how we live our lives.”
The highlight of the Galaxy S25 series is its expanded Galaxy Al suite, which builds on the features introduced with the S24. Samsung’s Al applications aim to transform the phone into a digital personal assistant. These new capabilities allow users to perform tasks across multiple apps seamlessly.
With Galaxy S25 series, users can perform actionable searches with context-aware suggestions for the next steps. The tech giant introduced Al agents with multimodal capabilities that enable the Galaxy S25 to interpret text, speech, images, and videos for interactions that feel natural. Also, the latest smartphone represents a breakthrough in natural language understanding, making everyday interactions easier. Plus, Galaxy S25 makes it frictionless to switch between apps for quick follow-up actions, like sharing a GIF or saving event details, as well as keeping calls organized with call Transcript+ and summary.
In the era of Al, personalization goes hand-in-hand with privacy. On Galaxy S25, the Personal Data Engine powers personalized Al features by safely analyzing users data on-device to deliver highly tailored experiences that reflect their preferences and usage patterns. These insights enable tailored experiences such as searching for an old photo in the Gallery using natural language.
Combined with seven generations of OS upgrades and seven years of security updates, the Galaxy S25 series ensures a reliable and optimized performance over a longer lifespan.
Following the launch of an Artificial Intelligence-powered phone, Samsung’s focus on Al reflects a broader industry trend as tech giants like Apple also push to integrate advanced Al features into their devices. Ben Wood, chief of research at CCS Insight, noted that Samsung is leveraging Al to differentiate its products in a market where hardware innovations have become increasingly incremental.
Notably, Samsung’s deep integration of AI into its mobile devices has no doubt intensified competition with Apple. Recall that last year April, Apple lost ground to Samsung in the smartphone market. While Apple faces challenges in maintaining its position in the smartphone market, the Cupertino giant is integrating AI-powered tools into its product.
Apple CEO Tim Cook sees the introduction of AI to Apple’s suite of products as a transformative leap for the company, which has had a late start in the AI race.