In geography, an oasis is an isolated area in a desert which provides habitat for animals and humans depending on the size. In business, we also have oases, the critical and important products or services in firms. In the accompanying video in this piece, I explain the One Oasis Strategy and the associated Double Play Strategy. These two strategies which I have written in Harvard Business Review will help you on your capital allocation as you fix market frictions.
Understanding that where your company makes money (the value capture in your business model) may not be evidently what people know that company for. Amazon is known for ecommerce but most of its profits come from AWS. Samsung is known for Galaxy series but most of its profits come from Samsung Electronics. But without the ecommerce, the AWS will not thrive, and without the Galaxy, the electronics will fade. That is the connection between the One Oasis and the Double Play Strategies.
Take an excursion with me, as I explain new business models of the 21st century. Rethink your #BusinessModel because it has more impact on your success than how hard working you may be. And technology has expired most commonly used business models. That is the reason why more than 80% of all the leading digital companies have incorporated one business model at scale. Hahaha. Let’s go
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A company like Disney, where do we place its oasis today? Because it seems to be a handful…
Nation states need to discover or build their own oasis, so that the developing ones won’t just see themselves as ‘feeders’ to the developed ones.
There are targeted investments that won’t have direct financial returns, but when properly executed, they become catalytic to creating giant companies that create wealth at scale.
Education, Energy, Healthcare, Transportation System are all ‘loss making’ in their original states, but they are the engines that make great things happen; you just need to be strategic.
“A company like Disney, where do we place its oasis today? Because it seems to be a handful…” – interestingly, that is a good case study. Disney means the dolls, parks, etc. But those are not the most profitable arms of Disney even though they’re the popular brands. Media (ESPN, ABC, etc) are the rainmakers.