His empire gained market share but the revenue was dropping. He complained that his management was not executing well. How can you tell me that you have gained market share, and yet we are seeing erosion of revenue? Baba was not happy. He was in mid-80 and was troubled because the business he built over decades seemed to be fading.
His men told him the truth: competition was asymmetric and no more within the players you competed with in your time, and new investments were needed. They made it clear that change was necessary. He asked for an “outsider” for a second opinion.
They flew me from the US and I made it to Lagos. In Ikeja, I met Baba. I told him what his men had told him and included a chart of two companies – Facebook and Google – and how they were disintermediating the local advertising industry. Within a quarter, the company signed a partnership deal with a major European digital ad bundler, and revenue returned even though the old traditional ad business continued to fade.
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Disruption happened in that industry, and agility brought the company back. Today, at Tekedia Mini-MBA, our Faculty Olutoyin Williams will educate at the PEOPLE’s level, on a course titled “Professional Career Development in the Age of Disruption”. Indeed, how do we build career resilience and thrive despite all the disruptions from technology, tariffs, political chaos, globalization, etc. How do you design and execute a professional career framework?
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