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Cloud computing is reshaping the IT marketplace, creating new opportunities and catalyzing changes in traditional IT offerings. IDC expects spending on worldwide Public IT cloud services to grow almost six-fold, reaching nearly $55.5 billion by 2014. IDC expects adoption to be accelerated by the cost-cutting mantra of most organizations today and it promises to reinvigorate growth and open up large new opportunities in the global IT market. Indeed, with increasing pressures on budgets, the need to consolidate and rationalize infrastructure, as well as the growing need to economically and quickly provision services to a mobile and distributed work force, it is just a matter of time before cloud computing becomes the de facto computing model.

At the core of the cloud are datacenters that enable the provisioning of storage space, avail server processing power, and allow networking capability and use of software. Inherent in datacenters are myriad issues that need to be addressed effectively including maintenance, availability, security and scalability. At the periphery lie some challenges including other supporting infrastructure like power and availability of skilled resources to manage computing in a new environment. Overall, a measured and strategic approach is needed, irrespective of the level of maturity within an enterprise, when considering cloud computing options.

Organizations in the MEA region can already start their journey towards the cloud by re-looking at the way their Datacenters are built. In order to be ready to adopt services from the cloud, and maximize the benefit of a service oriented delivery model, organizations in the region need to consolidate, virtualize and secure their datacenters. It needs to address servers, storage, and power management. This approach to the datacenter, does not only reduce complexity, simplify management, but also breaks the association with hardware and allows for easier provisioning of services (private cloud) or the integration of services from a public cloud provider.

This Roadshow will share the latest perspectives on new “cloud-enabled” IT models – that leverage software-as-a-service, “mash-up” application models, next-generation on-premise systems, and very large, global solution marketplaces – to “democratize” IT access, and finally allow organizations to out-innovate and out-execute their competitors, not based on the size of their IT budgets or skills, but on the power of their ideas and the agility to execute on them quickly. It will alsol bring together various experts and end users to address key issues and challenges when considering the cloud model

This half-day event will include end-user case studies and presentations from industry-leading experts, supported by IDC’s research and analysis of cloud and virtualization trends in the Middle East. It will also provide an ideal industry platform to engage and map out areas of concern as well as take steps towards addressing such challenges by mutually exploring ways to increase efficiency, reduce costs, innovate and increase business competitiveness.

Key areas identified by IDC, that will be addressed at this conference include:

· Virtualization and the Cloud: The Benefits and Perils of Moving Between the Two

· Roadmap to the Private Cloud

· Process Management : Getting The Most Out of Server Virtualization

· Desktop Virtualization: Can Mobility & Business Continuity be Compatible?

· Can Storage Virtualization Tame Data Growth?

· Managed Datacenter Services and the adoption of Private Cloud Technologies

· Is Security the Greatest Differentiator Between Cloud Suppliers?

· Securing Mobile Services

· Management of Secure Power Supply to Datacenters

The IDC Cloud Computing & Datacenter Roadshow 2011 is designed for senior IT and line of business executives evaluating and making decisions and looking at how they can use services for benefit to the business to communicate, collaborate and engage with its customers. This informative event is designed for IT Managers, Senior IT Decision Makers, IT Directors & Project Officers, IT Administrators / Engineers, Systems Architect/Designers from some of these industries:

* Banking & Finance

* Energy & Utilities

* Government bodies and Associations

* Telecommunications & Media

* Business Services

* Medical & Healthcare

* Manufacturing , Wholesale & Retail Trading

Attendance cost: Free For IT End Users (Not Free For ITConsultants or IT coys)

Event organizer: IDC

Register for the IDC Cloud Computing & Datacenter Roadshow 2011