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Nigeria Tablet Market – Competitions, Numbers and Predictions. Content Will Differentiate The Sector

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After many investigative research works in the major Nigerian cities of Lagos, Kano, Abuja, Port Harcourt, Kaduna, Onitsha and Ibadan, we report that Nigerian tablet market is huge. It is very huge – but it will take time. It will take time because the people are not tech savvy. They want to buy the tablets but operating them is a challenge to many, especially the traders. You must convince them why they have to buy a smaller device when with the same money they can get a big laptop!. It is the whole idea that bigger is better. Unfortunately, the business of tablet is built on portability triumphs size in most cases – otherwise we should be carrying our desktops around.

We noted that many people do not understand what to do with tablets since it does not do your typical computer jobs. Oh Yes, it cannot run Word and Excel. The question? Why not buy a laptop. However, with the penetration of the gizmo in the nation, more and more people are beginning to understand what tablets can do. And that is the opportunity. We noticed that when MTN came into the game, it created a nice awareness.

That said – we estimate that 220,000 units of tablets will be sold in Nigeria in 2011. In 2010, the total number of tablets sold was less than 70,000 units. Etisalat and Starcomms ruled last year and we estimate that Starcomms sold more. What hurts Etisalat is that Galaxy Tab is very premium and priced out of the rich of many Nigerians. The local players of Ovim and Inye completed the rest.

In 2011, MTN with the Huawei made tablet will rule the market. Starcomms will move to the third spot because Glo will overtake it. We do not see Etisalat dominating this market with N100,000+ tablet. MTN is moderately priced at N81,000 and being a GSM network has the capacity to dominate. We put Glo ahead of Airtel because Glo has shown that it wants market share over margins in most of its pricings. Our prediction is that MTN and Glo will sell more than 40% of all tablets sold in Nigeria in 2011.  The local players will account for about 5% unless they improve their promotions and advertising naira. This 5% can move to 15%  if they can differentiate with contents and that is having locally themed Appstore.

By August, we expect 13 locally branded tablets in Nigeria. There will be many un-branded ones that would be sold or hawked in Ikeja junctions and elsewhere. They will join Ovim, Inye and DroidPad. At the mass market, tablet business will become commoditized. It will be sold as a laptop.  The premium on brand will become difficult because of price war. And many local players will be hurt. Why? Differentiation will be key and cost will not matter much. By the end of Feb 2012, many local players will leave the sector. The ones that will remain must demonstrate the capacity to innovate on top of the hardware. This business of hardware will disappear but another business ecosystem will emerge and that is CONTENT.

CONTENT is the only way the local players can survive since price war will put everyone in razor thin margins. If Airtel pushes MTN, they will lower price and Glo will follow and all of a sudden, the price differentiation will vaporize. The only people that will win customers will be those that provide contents. This means that the strategy for winning this sector is bringing more people to develop for you. It will go beyond having Android Store and equivalents to having localized stores in the nation.

We continue to see no traction on Apple products in Nigeria. We do not think iPad will do well here. There is nothing to show that cultic fellowship it enjoys in most parts of the world. One reason is the middleman problem since Apple does not directly sell these products in Nigeria. Today, the most expensive tablet in Nigeria is iPad and they are sold by computer IT vendors with no branding of the contents. It is just hardware and the solutions space is not communicated.

We continue to watch Visafone. This company that recently acquired Multilinks could be very competitive. It is local and can compete. The challenge will be – do they want to get into tablet in a large scale?

Generally, we want to know what your comments are – about the state of Tablet in the nation. We think it is huge, but it will take time. Another report will be published next week on the Mobile OS market in Nigeria.

Author: Tekedia Intelligence

Editor’s Note: A more detailed and academic research will be published this July in FasReport.

 

 

Nigeria Numbers in Facebook Are Poor – Factor Population, Nigeria Has Low Facebook Per Density (FPD)

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It is very common these days for everyone to praise Nigeria for its Facebook numbers. Yes, we are wasting more time on the social media site looking at ourselves when our kids cannot do their home works or we cannot focus on our jobs. We are trying to position those numbers to correlate with technology improvement. We feel good when the numbers jump every now and then. But unfortunately, Nigeria is one of the lowest Facebook adopting nations. Forget about what the journalists write, let us go a little academic work here.

Tekedia for this analyses has developed Facebook Per Density (FPD)- this is analogous to the Per Capita Income that is used by the developmental economists. In other words, while it makes great news that Nigeria add more people than Ghana, but when you account for the population differences and density, you will notice that Ghana is doing better than Nigeria on facebook. So, we divide all the numbers in Facebook for key African nations by their population to make it obvious that Nigeria is not doing that well.

Apply FPD for some selected Africans against their Facebook numbers (thanks Balancing Act for the Facebook numbers). This is done by dividing the Facebook numbers by the nation’s population. From some of the numbers below, Nigeria lags even Ghana and Kenya.  So, we are just covering with our population but when carefully evaluated, we are not even that big in Facebook because many more are out.

Egypt              6.58 million (pop. 82,999,393, FPD = 0.07)
Nigeria            2.9 million (pop 150m, FPD = 0.019)
Kenya             1.03 million (FPD = 0.025)
Ghana            906,540 (FPD = 0.04)

You will ask why? Simply, the rate of adoption is affected by ease of connecting online. Internet is very expensive in Nigeria and many more are out of the platform. So, next time they play those number games, tell them that when you are 1/5th of black race, you will surely be big, but the big question is what percentage or better what FPD is online?

Why Brain Drain Hurts Technology Diffusion in Africa And How It Could Be Made A Brain Gain

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Brain drain is ravaging Africa. Most of the skilled and talented citizens are leaving the continent to Western Europe and North America. While some are going to play sports, many have made these regions homes and ply their trades in some of the most critical sectors of our modern civilization. And they are not coming back.

A recent study on Nigerian healthcare industry shows that the nation is underserved by its medical personnel primarily because of the emigration of its physicians abroad. So while there are many medical schools graduating thousands of doctors, the nation consistently lose the bests of these experts yearly. Unfortunately, the story is the same across all parts of sub-Sahara Africa and this has become a continental tragedy.

African football (yes soccer) leagues have been destroyed by the movement of our talented players to Europe. Local games are poorly attended and not very exciting to the locals. African European players are disproportionally popular and richer than their counterparts that play in Africa. In most national teams, up to 90% of the players play international.

In the field of engineering, most of the best students are lured by scholarships for postgraduate studies in the United States. These students are supposed to be future technical leaders of the continent. Upon graduation, they are enticed by the good jobs and prospects abroad and they spend their working lives outside Africa.

Emigration of skilled workers from developing nations to developed ones in search of better opportunities in trade, education, work, etc has been well documented. Many scholars from World Bank, IMF to countless non-governmental organizations have examined this trend. Theoretical examination is not scarce; what is lacking is solution to this problem.

So what can the continent do? Simply, we can leverage the power of technology to mitigate the impacts of brain drain. There are many enabling technologies and strategies which Africa and indeed all developing nations experiencing brain drain can deploy to turn brain drain into brain gain. There is need to understand how these nations can develop infrastructures to connect and collaborate with these people in Diaspora for their national developments. And technology could be the solution.

Understandably, Africa will prefer the physical presence of these experts in their native nations. Unfortunately, some of them work in industries that have not diffused in Africa. For those that are experts in genetic engineering, robotics, and so on, they may discover limited opportunities at home. Also, there is a potential “degradation” that occurs when someone moves from the seat of ideas to stay at the corners. In other words, telling an MIT professor of microelectronics to move to Kenya and practice will mean that in five years, he could be exceedingly backward when compared to his peers in US. And his professional worth will degrade instead of appreciating.

So, the continent must follow a paradigm where they honor the need for these experts to stay abroad and potentially contribute to their native nations. The physical presence while helpful is not really necessary provided there are enabling technologies and policies that can foster interactions between them and these nations.

The challenge will be to understand how technology can narrow the brain drain problem and turn them into brain gain as these experts continue to develop their skills in developed nations and using the enabling tools share and interact with their partners in their respective native nations. We need technology strategies that can connect people across boundaries and help modernize national programs on health, education, research, training, etc.

A comprehensive research on the contemporary issues regarding enabling technologies and strategies that can turn brain drain into brain gain is urgently needed in Africa. Based on the outcome of the study, we must develop a continental level roadmap driven by technology to offset the knowledge-imbalance created by brain drain. The continent needs to understand the following areas:

• 21st Century Brain Drain Challenges
• Brain drain and globalization
• Evolution and Opportunities in Brain Drain
• Distance and Web-based Education
• Technologies for Telemedicine, Security and Technology Management
• Deployment of Telepresence technologies in developing nations
• Economics of Brain Drain, National Technology Infrastructures and Policies
• Designing and deployment of supportive technologies
• Legal and Taxation issues for intercontinental workforce
• Open source Technologies
• ICT technologies
• Distance research and education collaboration
• Networks and regional bodies’ roles in standardizations, and others

Africa must work hard and invest resources to see how it can use technology to improve the quality of its education and healthcare through tele-education and telemedicine. That will require looking at the communication facilities available in the continent and upgrading them accordingly. African Union should think about mandating member states to have Diaspora Technology Networks across the regions so that constant flow of information and ideas could be shared through quality networks, Telepresence and other video technologies. The universities must be anchors of this initiative as they are the most vital instrument for technology diffusion.

We must find ways to tap the expertise of our citizens in foreign countries. It is time we begin looking at the technology of this process than focusing on the academic aspects of it. As technologies break boundaries, we must take advantages and build Africa.

In summary, the exodus of very capable Africans to North America and Europe owing to lack of institutional readiness at home must be seen as a threat to the prosperity and wealth of Africa. As they work in these adopted nations to improve their education, medicine, sports, and all other major fields, African governments must find ways to tap these skills. Technologies are readily available and we have the capability to turn this brain drain into brain gain. It is about developing and deploying the right technology with the goal of not asking these Diasporas to return to Africa but to remain in their adopted nations and support their native ones in education and training.

 

Author: Ndubuisi Ekekwe

UNILAG Conference Explores Opportunities in Connected Educational Institutions

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EduNet Africa 2011

EduNet Africa Conference 2011 is being hosted by the Centre for Information Technology and Systems (CITS) University of Lagos, Nigeria in collaboration with Emerging Media.

Date:7th and 8th July,2011

Venue:Afe Babalola Conference Centre,University of Lagos,Nigeria

 

 

The theme for this year’s Conference is:

Exploring the Opportunities of a Connected Tertiary Institution to Pioneer Digital Revolution in Africa.

 

 

Topics to be treated by experts  during the panel discusions and keynote speeches are:

 

Broadband and Education: Accessibility,Affordability,Availability and Awareness.

-Exploring the e-Learning opportunities in Africa.

-Exploring the mobile Internet opportunities.

-Empowering the teaching and learning Community through digital products.

-Application Development for the Teaching and learning ecosystem.

-Cloud Computing and Virtualization

-Financing and Growing your Technology based businesses and startups in Africa.

-Effective use of Google Search Engine,the Web and application for Research and development.

-Effective use of the Social media.

-Blogging, content development and management

-e-publishing

-Opportunities at the UN World Summit Youth Awards

-Principles of Netpreneurship and Internet brand building

-E-commerce and Digital marketing

-Opportunities in Web and mobile technology development.

-Computer Forensics and Cyber Security.

Fasmicro Churches’ Connect™ – Putting Religious Houses Online. You Too Can Pay To Get Your Church Online

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PDF version of this document is here.
  1. What you must know: Your Church!

Let us keep this as simple as we can, if you had ever thought of grabbing a greater opportunity to growing your church community and reaching to a wider population, you may have thought of setting up an online presence for your Church just like Chris Onyakhilome, Emma Ukpai and other ministries. If you had never, then you are lucky this offer is coming to you!

 

Technology has revolutionized the way churches connect with the community.  In fact, people often wonder how many men of GOD run a church without using the Internet.  Many Evangelists had begun their e-ministries when the Internet was in its infancy, and no one knew exactly where it would lead.  Today, congregations use church websites, email, blogs, social networking sites and many other forms of communication to plan, manage, disseminate GOD’s word and run churches.  While these are all great communication tools, rarely do we stop to think about the cost of achieving the aim – this is where Fasmicro (Nig.) Ltd comes into play.

  1. Our Web Development Proposal: For your Church!

 

Fasmicro Nig. Ltd has mapped out a scheme to build rich web site for as much as over 100 religious communities in Imo state at an affordable pricing, and your ministry is about becoming a beneficiary of this program. HOW? – only for Churches, ministries and Christian Based Organizations; we work with you to build a suitable budget for your church and we proceed to develop your web portal for you at the price you think you can afford. Our websites has been progressively valued by our clients at over NGN 350,000! But we give it to you at the value of your budget.

  1. What Next: How you can get it – ?

 

Complete and return the form attached below to our office. We will commence your Churches website as soon as we know your budget. A budget planning table is included in the form – fill it correctly to help us know your budget for your request.

 

  1. Cost

Our web design plan comes in three packages all suitable for your organization but with varying features as you can see from the plan and costing below. We stand in the position to advice you on the best package to suite your Church; however additional (optional) features and plug-ins are your sole choice and attracts additional development cost.

 

Churches’ Connect 

Basic Plan

Churches’ Connect 

Gold Plan

Churches’ Connect 

Diamond Plan

The basic plan is basic for static a solid but less dynamic website portal for your Church. This package comes with no database. Features include the items listed below >> 

 


  • Email Accounts
  • No  Database
  • Feedback to email
  • Photo Gallery

 

The Gold plan is a medium scale website and thus requires appreciable resources to control heavy database, data services and web contents. See features >>  

 


  • Email Accounts
  • Online Audio
  • Feedback to Db
  • Online Pastor message
  • Photo Gallery
Diamond plan is for large scale website for corporations firms and institutions. This package requires heavy resources and database schema. See features >> 

 


  • Email Accounts
  • Online Audio
  • Feedback to Db
  • Subscription to church news and updates
  • Online Pastor message
  • Online Video
  • Photo Gallery
NGN. 9,850.00 NGN. 19,900.00 NGN. 34,200.00

 

Let us know your Budget: How much are you willing to invest in your Organisation’s online presence? We will do it at that price

This offer is neither a work of Charity nor a non-goal oriented offer – as such it limited to only 100 organizations. From the Budget bar, N15,000.00 (Fifteen thousand Naira only) is set out as the annual site maintenance charge. This amount must be added to your budget and must be paid annually by your organization for site maintenance. Simply enter your budget in the space provided. Remember: if your budget is N9,850, it mean you will pay a total of N9,850.00 plus N15,000.00 annual charge = N24,850.00.

 

  1. WEB Design Signup Form (Churches/Ministries/Religious Group)

Who are we authorized to contact – contact person?

Name: ………………………………………………………………………………………….………………..

Address: …………………………………………………………………………………….…………………..

Phone: …………………………………………………………………………………….……………………..

Position: ………………………………………………………………………………………………………..

  1. 6. Additional Information
  2. What is the name of your Organization? – This will be the name that will be published on the internet when we build your portal.

 

 

  1. What category do your Organization fall in?

(Church, Ministry, NGO, Christian Group).

 

 

  1. Has your Organization ever invested in Website development that has not been successfully implemented, or failed?

Details (if yes):

 

Payment

Pay into our bank account:

Union Bank Plc account #: 1071020017503

Account owner: First Atlantic Semiconductors & Microelectronics Ltd

You can also visit our office and make payment. Please after bank deposit/payment, send your name and photocopy of bank teller to Fasmicro office on #124A Okigwe Road, Owerri.

 

  1. 7. Hosting

FASMICRO hosts in the United States and you will never have problems with electricity. You site is guaranteed live 99.99% of the time.

Contact: info@fasmicro.com or 08068808091, 08068573376

 

This is an advertisement.