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Our Apologies – And An Accidental Marketing Lesson from A Broken Process

Our Apologies – And An Accidental Marketing Lesson from A Broken Process

Greetings. I sent an email to our members last night. If for any reason you did not receive it, please click, read and watch  the video. We apologize for the noisy session on Zoom yesterday. It was all my fault; I shielded myself from it as I spoke (my laptop was muted). I have made a new video, and merged with the portion where we recovered.

But interestingly, just making that mistake and releasing the Week 1  live session video to the public have resulted in a jump in registration! Possibly, some people have watched it and decided to join Tekedia Mini-MBA. So, there is a positive to this!

Indeed, we have picked a potential way to market our product: explore making all Week 1 public, including the courseware, cases, etc. The number of new registrations per 12 hours skyrocketed when we sent that apology email to global Tekedia Institute database.

Tekedia Mini-MBA edition 16 (Feb 10 – May 3, 2025) opens registrations; register today for early bird discounts.

Tekedia AI in Business Masterclass opens registrations here.

Join Tekedia Capital Syndicate and invest in Africa’s finest startups here.

Again, I apologize for the rowdy session last night.. We run many Zoom sessions here, and Eyitayo, Arinze and our team members have always delivered. But yesterday, I blew it. That will not repeat again.

 

https://youtu.be/fTxRR7fclik

 


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Register for Tekedia Mini-MBA (Feb 10 - May 3, 2025), and join Prof Ndubuisi Ekekwe and our global faculty; click here.

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