Our best product is our blog because via tekedia. com we are able to convert readers to sign up for Tekedia Mini-MBA and other services we offer. As I explained in a Harvard Business Review post, it is critical for companies to have a one oasis, and anchoring on that, execute a double play strategy, where one thing can bring in the customers, and value capture is done via another way, if frontal positioning is not possible.
Companies typically make blogs their side service or at best a sub-domain feature, but I decided to make our blog our top domain, understanding that to win, you need to influence Demand (users), and not necessarily bring more Supply since there is nothing you can provide that is not somewhere on the web. In other words, the grand competition is about who can influence the users, and not who is bringing more stuff in a sea of the internet, for the products and services we offer.
When you take that to a higher level, owning a browser at the highest league becomes strategic. A few days ago, I argued that taking Chrome out of Google, by the government, will make Google blind since the eyes of Google to the web will always come from the browser. OpenAI understands that and wants to have its own eye:
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“OpenAI is reportedly exploring the development of its own web browser, a move that aligns with its recently announced plans to launch a dedicated search engine. These steps mark a significant shift for the company, signaling its intent to challenge Google’s dominance in the search and browser markets. The potential browser, which could incorporate OpenAI’s ChatGPT, is said to have been shown in prototype or design form to companies such as Conde Nast, Redfin, Eventbrite, and Priceline, according to The Information.”
The apps and websites of the near-future will evolve, and new browsers will be needed to make the integration of AI agents more optimal. So OpenAI going for this is the right call. Fortunately for Google, this announcement becomes a weapon to argue in its expected appeal that the government should not take Chrome from it.
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