OmniRetail, a leading B2B e-commerce distribution platform in Nigeria, has recently unveiled its AI-powered micro fulfillment center, dubbed “OmniHub Franchise”, across Southwest Nigeria.
With the launch of the hub which currently makes it 50 OmniHub Franchise established by the e-commerce startup across Nigeria, these hubs are strategically positioned designed to optimize inventory management, streamline sales processes, and accelerate delivery times for retailers.
Deepankar Rustagi, CEO of OmniRetail, emphasized the company’s dedication to innovation during the launch event yesterday.
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He described OmniHub as more than just a distribution system, but a transformative platform empowering individuals seeking opportunities in FMCG distribution to become key players in a decentralized, tech-enabled warehousing model.
In his words,
“At OmniRetail, we have always embraced innovation, through our network of network platforms, and today’s launch is a testament to that commitment. OmniHub is more than just a distribution system it is a transformative platform that empowers people looking for business opportunities in FMCG distribution, to become key players in a decentralized, tech-enabled warehousing model. OmniHub integrates seamlessly with our vision to create a dynamic, interconnected ecosystem that benefits everyone from manufacturers to OmniHub partners to retailers in the communities they serve.
“With AI-powered predictive procurement, OmniHub offers manufacturers and our partners real-time visibility into inventory, optimized stock levels, and better product availability, which in turn reduces stockouts and improves supply chain efficiency. This cutting-edge solution will help drive business growth while addressing critical challenges in the distribution landscape.”
OmniHub, a tech-enabled decentralized distribution franchise business, aims to revolutionize FMCG distribution across Nigeria by leveraging a franchise model that empowers entrepreneurs to start their own FMCG distribution businesses.
This model enables Nigerian entrepreneurs to manage their warehouses, generate consistent income, and contribute to the supply of essential goods to local communities. By promoting entrepreneurship, supporting SMEs, and ensuring wider access to goods, OmniHub aligns with the government’s efforts to develop both urban and rural areas.
Founded in 2019 by Deepankar Rustagi, OmniRetail is a distribution platform that digitizes the supply chain from distributors to retailers. Its flagship product, OmniBiz, was launched in 2020, enabling retailers to place orders directly from manufacturers. These orders are fulfilled by partner distributors, who specialize in warehousing, while transportation responsibilities are delegated to third-party logistics providers, ensuring delivery to retailers within 24 hours.
Since then, the company has developed two additional products to complement OmniBiz: Amplify, an app tailored for distributors, and OmniPay, an embedded finance platform that provides payment and credit services to retailers and distributors. According to the Financial Times in its third edition of Africa’s Fastest Growing Companies, it listed OmniRetail as the fastest growing company in Africa. The e-commerce startup has created a system leveraging its existing network of over 200 manufacturers, 144,000+ retailers, and 1100 logistics partners to support Nigerian entrepreneurs who want to become not just distributors in the FMCG sector but a powerhouse of retail success within their community through OmniHub.
In October 2024, the B2B eCommerce startup acquired Traction Apps, a Nigerian fintech, for an undisclosed fee. Omniretail seeks to leverage the data from the payment activities recorded by merchants to offer additional financial services. Following the acquisition, the Traction PoS solution will be integrated into OmniPay The integration, which will be managed in phases, is expected to be completed by the end of Q1 2025.
The startup is on a journey to accelerate Trade value chain stakeholders’ progress by unlocking access to services and the flow of working capital, with a mission to build the largest profitable network of retailers in Africa.