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Obi Cubana, Ndubuisi Ekekwe, Coscharis, etc Appear on Freemen, a Showmax Documentary on the Igbo Apprenticeship System

Obi Cubana, Ndubuisi Ekekwe, Coscharis, etc Appear on Freemen, a Showmax Documentary on the Igbo Apprenticeship System

I want to congratulate Showmax, owned by MultiChoice and NBCUniversal, and the whole team members of the Freemen, a new movie on the Igbo Apprenticeship System (IAS). I am also honoured to report that your Ovim village boy was recognized as an academic Nollywooder with references to my work in Harvard Business Review. I just sent a note to my editors in Harvard, and thanked them for their support. Yes, since that publication, the African model of stakeholder capitalism on the entrepreneurial spirit of shared prosperity and the rise of all, has gone mainstream. 

The documentary features prominent Igbo businessmen such as Dr Cosmas Maduka aka Coscharis, Obinna Iyiegbu, popularly known as Obi Cubana, Ndubuisi Ekekwe, Okey Japan, Bartholomew Duru Nwanguma alongside his son Peter Nwanguma, and other notable entrepreneurs.” In the Igbo Nation, men build men, not just through the ancestral model of craftsmanship, but through knowledge.

The IAS is a valid and tested developmental framework as no global framework has demonstrated the remarkable economic recovery of Igbos after the civil war, with households (with verified proofs of deposited funds in amount or excess)  starting with 20 Nigerian pounds. In an upcoming work, I explain that no other people in history (including Chinese)  have accomplished what the Igbos did as 20 pounds quickly became mansions, companies, properties, dynamic diasporas, homeland legends, and successes. The 20 pounds, if a pure investment, would have broken all investment returns ever recorded in humanity.

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Good People, Showmax will launch this Nigerian Original documentary series, Freemen – a captivating exploration of the Igbo Apprenticeship System, known locally as Igba Boi – on a seven-part groundbreaking documentary that premieres on 12 February 2024.

Watch the trailer here.


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2 THOUGHTS ON Obi Cubana, Ndubuisi Ekekwe, Coscharis, etc Appear on Freemen, a Showmax Documentary on the Igbo Apprenticeship System

  1. I want to be the first igbo man to have the highest number of Nwaboi through a modern IAS. I want to help about 200 well groomed young men become multi-millionaires every 4 years. I have a workable system…just looking for an opportunity to share…you’ve been an inspiration Sir

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