BrandFinance African Nation Brand League has named MTN as Africa’s top corporate brand. The leading mobile operator with about 147.2 million subscribers in Africa and Middle East is the also the biggest telco by subscriber base in Africa.
MTN beat other brands from major African nations like South Africa, Egypt, Nigeria, Morocco, Algeria, Angola, Tunisia, Ghana, Kenya and Libya. Only 36 African nations were included in a global pool of 138 nation brands.
The MTN Marketing Executive, Jennifer Roberti stated:
MTN’s ranking as Africa’s most valued consumer brand is a pleasant Africa Day surprise for MTN, and news of the accolade will be well received across our global footprint, especially in Africa where we are equally the most admired brand and leading corporate in the vast majority of our markets,
This shows the phenomenal growth of the MTN business in most operations, whether measured in terms of value share or subscriber numbers – for example nearly 70% of MTN’s total subscribers are in African markets, with Nigeria contributing 40.2 million, Ghana 9 million, South Africa 19 million and Uganda 6.9 million and Cote d’Ivoire 5.4 million.