Multinational mobile telecommunications company, MTN has partnered with ETAP a mobility technology company to reward Nigerian drivers for keeping up with good driving behavior.
Leveraging ETAP’s app which makes use of advanced telematics to monitor driving such as braking, speed, acceleration, concerning, and focus, MTN customers across Nigeria will be able to earn safe driving points that can be converted into vouchers for fuel, shopping vouchers for the most in-demand retail outlets, cinema and concert tickets, as well as vouchers for other exciting experiences.
ETAP which is known to operate in Africa with its headquarters in Irvine California, through its partnership with MTN, which is one of Africa’s telecommunications giants, the app will no doubt be accessible to millions of Nigerians who will now begin to enjoy safe driving points with other benefits when the ETAP app captures their good driving habits.
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This service is not for all drivers in Nigeria, as it is exclusively for only those who are MTN subscribers. One amazing thing about this service is that drivers using this app do not need to pay for internet access, as all that has been covered by ETAP through the partnership deal, which means that even without mobile data, drivers can still earn safe driving points.
MTN users of the ETAP app will also get a free 35-point car inspection at Autofast locations in any Total filling stations across Nigeria. The app also presents these drivers with a leaderboard, where they can monitor it and get actionable insights and tips on how to improve their driving.
Speaking on this initiative, the chief marketing officer of MTN Nigeria, Adia Sowho disclosed that the company ensures to always connect its customers with exciting products and experiences, as this partnership with ETAP perfectly aligns with the company’s mission.
ETAP which recently raised a $1.5 million pre-seed to push its business of providing car insurance, is adopting this model to i people with rewards that reduce the risk associated with car insurance.
ETAP’s partnership with MTN is very strategic because MTN is the largest mobile telecom operator in Nigeria, with roughly over 65 million internet subscribers, which means that such partnership will definitely cover a lot of drivers in the country.
This partnership will hopefully drive real change among a large percentage of drivers in Nigeria, as it will ultimately improve the day-to-day driving of millions of people in the country. It will also lead to behavioral change among these drivers, making the road safer for motorists and pedestrians.
The rewards attached to this initiative is indeed a brilliant technique that will spur these drivers to be intentional with safe driving.
One of the rewards is the opportunity for drivers to buy insurance in 90 seconds and complete claims in three minutes or less, with flexible coverage options such as daily, weekly, monthly, quarterly, and annually plans depending on their preferred plan.
Aside from the bad roads which also contribute to accidents, most drivers continue to ignore traffic rules and road signs which are the factors that have caused many accidents on Nigerian roads. Hopefully, with this partnership, road crashes will be reduced, as it has been identified as one of the leading causes of death in Nigeria.