![Move To The Edges for Higher Value Creation [Video]](https://tkcdn.tekedia.com/wp-content/uploads/2019/07/06170757/house-768x387.png "Move To The Edges for Higher Value Creation [Video]")
It is a young week. I want you to reassess where you are competing within the market. Are you at the edges or center? In this age of unbounded and unconstrained internet-driven redesign in Nigeria, where you focus affects your profitability and value creation. In this video which applies for fintech, banking, news-media and even shoe makers in Aba, I provide insights.
---
Register for Tekedia Mini-MBA (Feb 10 - May 3, 2025), and join Prof Ndubuisi Ekekwe and our global faculty; click here.
Well, depending on the structure of the market, some players must be at centre, without that base, there may not be curves or edges to perch on, for others.
Of course playing at the edges requires less capital investment and capabilities, so a lot of young firms are expected to follow that construct; but we also need the big players at the centre, that’s where infrastructural problems are solved.
“Well, depending on the structure of the market, some players must be at centre, without that base, there may not be curves or edges to perch on, for others”. That is true. Yet, one can be at the center and edges at same time; think of Apple. Sony is just at the center, and it is losing as it has no edge-business.