According to a report by PwC, a consultancy, the Nigerian market is dominated by social/casual gaming, eclipsing fledgling revenues on more expensive devices like consoles and Personal Computers (PCs). It disclosed that the mobile gaming market has flourished and in 2014, with social/casual gaming revenue accounting for 7.7 per cent of total video game revenue at $70 million. Yup, the the gaming monitor of choice is changing, to everyone’s surprise it is becoming smaller!
According to PwC, this will increase further to $147 million in 2019, at a CAGR of 16.1 per cent. “At this time, social/casual games will comprise 8.4 per cent of total video game revenue in Nigeria, driven by greater ownership of mobile devices than of consoles and PCs. Video game advertising revenue remains non-existent in this market.”