Microsoft’s Incorporation of ChatGPT Into Bing Poses A Threat to Google’s Dominance – Gates

Microsoft cofounder Bill Gates said Google is likely going to see a significant decline in revenue derived from its search engine dominance due to the incorporation of artificial intelligence by Microsoft, its closest rival in the web search business.

Although Google has exerted more than 90% dominance in the web search industry for the past two decades, Gates believes Microsoft’s swift incorporation of OpenAI’s ChatGPT will help it wrestle off shares of the industry’s advertising revenue from the Alphabet’s subsidiary.

Gates said that on Monday in an episode of “In Good Company,” a podcast hosted by Norwegian sovereign wealth fund boss Nicolai Tangen, per Insider.

“Google has owned all of the search profits, so the search profits will be down, and their share of it may be down because Microsoft has been able to move fairly fast on that one,” he said.

Microsoft announced it’s incorporating ChatGPT into Bing, its search engine, in January – rattling Google to issue code red to employees in a bid to contain the threat that the development poses to its ad business.

Google accounts for about 93% of the global search-engine market, while Bing accounts for about 3%, according to web analytics service Statcounter.

In 2022 alone, Google posted $224 billion in advertising revenues, overwhelmingly eclipsing the $18 billion Microsoft posted the same year. The other search engine service, DuckDuckGo, also falls far short in the competition.

Microsoft, which betted $1 billion investment on OpenAI in 2019, saw ChatGPT’s humanlike contextual answers to queries as key to wrestling market shares from Google. ChatGPT has garnered over 100 million users in just about two months of launch, sweeping interest across professional fields and creating a chatbot frenzy that every section of the tech world is hurrying to catch.

Gates said on the podcast that he is surprised by how the development of AI accelerated in the last year, adding that it will be the “biggest thing in this decade.”

Microsoft is also expanding its use of AI language model to other services. Early this month, the tech giant incorporated OpenAI’s GPT-3.5 into its Teams Premium, expanding the office tool’s features with AI-powered capabilities. During that time, Gates told Forbes that AI is “every bit as important as the PC, as the internet.”

Google responded to Microsoft’s incorporation of ChatGPT into Bing with Bard, an AI-powered service designed to provide responses in a way similar to ChatGPT.

The AI race is unfolding amid concern that it poses a threat to critical thinking. While Microsoft leads the pack, Gates admitted on the podcast that he was not sure there’ll be a winner from the AI race, according to Insider.

While Gates believes the AI race is too open to call, Insider noted that he envisions AI’s integration into search engines as a “personal agent” that understands the requirements and style of users — replacing the need for separate services from different tech companies like what’s happening now with Google dominating search, Amazon owning shopping, Microsoft owning productivity tools, and Apple owning the devices market.

“A decade from now, we won’t think of those businesses as separate, because the AI will know you so well that when you’re buying gifts or planning trips, it won’t care if Amazon has the best price, if someone else has a better price — you won’t even need to think about it,” Gates said on the podcast. “So it’s a pretty dramatic potential reshuffling of how tech markets look.”

However, the cofounder of OpenAI, Elon Musk said there is need to regulate AI safety, because “frankly” It is “actually a bigger risk to society than cars or planes or medicine.”

While applauding the advancement of artificial intelligence, Musk explained that OpenAI, which he left as a board member in 2018, has been shifted from its original purpose.

“Initially it was created as an open-source nonprofit,” he said. “Now it is closed-source and for profit.”