Social media behemoth, Meta, has launched a first-of-its-kind educational in-real-life programme for creators in Nigeria called the Meta Creator Lab Live – designed to allow creators to collaborate and co-learn from experts.
The event was graced by over 40 young and aspiring creators who want to learn how to create engaging content, grow their community, and navigate the suite of products available on Instagram through the programme.
The Meta Creator Lab Live comes after the initial launch of the Creator Lab edutainment series in March 2022. This foundational program was designed to assist aspiring and emerging creators as they navigate their paths and careers.
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Speaking at the Creator Lab, Moon Baz, Creator Partnerships Lead, Africa, Middle East, and Turkey, Meta, said the lab will create a community of content creators and help shape the future of digital content.
“We are excited to launch Creator Lab Live in Nigeria, a first-of-its-kind by Instagram to support emerging and aspiring creators to grow on Instagram. Nigeria already has a thriving creator ecosystem with a global cultural influence and provides an excellent opportunity for us to support them as they navigate their journeys and careers.
“We recognize the amazing content they create across our family of apps and are committed to helping creators to grow their communities and make a living across our platforms. As we work toward shaping the future of digital content and experiences, we are excited and invested in giving creators a home base to build community and create engaging content through various content formats and creative tools.” she added.
During the program, Rofhiwa Maneta, Strategic Partner Manager for Creators in Sub-Saharan Africa at Meta, delivered valuable advice and insights to creators looking to enhance their content creation skills and optimize their use of Instagram tools. He also delved into the community standards that safeguard creators and explored strategies for monetization through Meta technologies.
As part of the event, creators were encouraged to participate in the #PositiveVibesOnlyChallenge, which provided a fantastic opportunity for them to spread positivity, contribute to making the world a better place, and inspire others to produce uplifting content on Instagram.
The program also featured a fireside chat that centered around ‘How to stay relevant in the creator space.’ The panel included Amarachi Amusi (ashmusy), who emphasized the significance of authenticity, consistency, and creativity when engaging with Instagram’s platform.
“It has been an incredible experience learning, connecting, and developing content with other young talented creators in Nigeria,” she said. “Instagram has become a home and hub for creators to build a community that encourages growth. The Creator Lab has highlighted the importance of creating unique, short, and entertaining content using various features on Instagram to excite an ever-growing online community.”