Meta, formerly known as Facebook, has recently announced some new features and changes to its platform that may affect marketers and advertisers.
Here are some of the highlights:
GDPR Impact: Meta has updated its terms of service and data policy to comply with the General Data Protection Regulation (GDPR), which took effect in the European Union on May 25, 2018. The GDPR is a set of rules that aims to protect the privacy and personal data of EU citizens. Meta says that it will apply the same standards to all users globally, regardless of where they live.
This means that users will have more control over how their data is collected, used, and shared by Meta and its partners. Users will also be able to access, download, and delete their data at any time. Meta advises marketers and advertisers to review their own data practices and policies to ensure compliance with the GDPR.
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Reel A/B Testing: Meta is testing a new feature called Reels, which are short, vertical videos that can be viewed in a dedicated tab on the app. Reels are similar to TikTok videos, but with some differences. For example, Reels can be up to 60 seconds long, while TikTok videos are limited to 15 or 60 seconds. Reels can also be edited with various effects, filters, stickers, music, and text.
Meta says that Reels are a way to express yourself creatively and connect with your audience. Meta is currently running an A/B test to compare the performance of Reels with other types of video content on the platform. Marketers and advertisers can use Reels to showcase their products or services, tell stories, or share tips and tutorials.
Threads on Facebook: Meta is rolling out a new feature called Threads, which are a way to organize conversations on Facebook groups and pages. Threads allow users to reply to specific comments and create subtopics within a larger discussion.
Threads are designed to make conversations more focused, relevant, and easy to follow. Meta says that Threads can help users find answers, share opinions, and learn from others. Marketers and advertisers can use Threads to engage with their audience, solicit feedback, answer questions, or start polls.
One of the most significant updates is the rebranding of Facebook to Meta, which reflects the company’s vision of building the metaverse, a virtual environment where people can interact with each other and digital content. Meta’s CEO Mark Zuckerberg said that the metaverse will be “the next evolution of social connection” and that it will create new opportunities for businesses and creators.
Another update that will impact advertisers is the launch of new ad formats and tools for the metaverse. Meta said that it will introduce immersive ads that will allow users to experience products and services in 3D and augmented reality. For example, users will be able to try on clothes, test drive cars, or visit hotels in the metaverse before making a purchase. Meta also said that it will offer new ways for advertisers to measure and optimize their campaigns across its apps and the metaverse.
Meta’s updates also include new features and improvements for its existing apps. For instance, Meta said that it will enhance its e-commerce capabilities on Instagram and WhatsApp, such as adding more shopping tabs, carts, and checkout options. Meta also said that it will improve its video products, such as Reels, Live, and Watch, by adding more creative tools, monetization options, and discovery features.
Meta’s latest updates are a clear indication of its ambition to shape the future of online interaction and commerce. Advertisers and marketers should pay close attention to these changes and adapt their strategies accordingly. Meta said that it will provide more guidance and support for advertisers in the coming months as it rolls out its new products and services.